Case studies

North Yorkshire County Council worked with the Behavioural Insights Team to apply behavioural science to their communications campaigns during the coronavirus crisis.

Post-COVID 19 lockdown, Colchester Borough Council faced reduced use of its long-stay car parks and pressure for increased pedestrian and cycle access to the town centre. The solution was to enable a Park Active site for Colchester to encourage motorists to park in peripheral car parks more often and actively complete their journeys by walking or cycling.  The approach is part of a national pilot programme being led by the BPA and supported by the UK Government.

There are four local vaccination centres in the Wigan borough. Two are run from leisure centres, one from a community centre and the fourth at a conference centre. A local pharmacy has also recently started providing vaccinations recently.

Cheshire West and Chester Council (CWaC) have been providing ongoing support for the pre-planning of Primary Care Network (PCN) sites and the roll-out of all COVID-19 vaccination sites across the borough.

Care homes COVID-19 crisis prompted a local innovative, evidence-based approach to tackling COVID-19 infections/outbreaks and other challenges faced by Sutton care homes.

After hosting the first ever citizens’ jury at town council level, KTC focused on understanding what residents thought it should do and ensuring commitments from local partners.

Using their local knowledge, Norfolk County Council identified key businesses, workers and residents to target with preventative messages.

Hackney Council organised three focus groups with vaccine hesitant residents, to get a better insight into what messages resonate most with them.

Through surveys and engagement sessions, Hounslow council realised that misinformation regarding the COVID-19 vaccine was circulating within their area, specifically among South east Asian and Black afro-Caribbean communities.

Wirral Council developed a programme - ‘Community Connectors’ to address health and wellbeing disparity at a local level.