Case studies

Screening has a significant role to play in delivering earlier diagnosis of most common cancers. We applied to be part of the LGA Behavioural Insights programme to work alongside national experts and develop an innovation to increase cancer-screening rates in targeted communities.

A mixed method approach was adopted and a pragmatic behavioural insights framework was employed to inform the redesign of the service offer with the aim of making treatment uptake easy, attractive, timely and social (EAST). We explored factors affecting treatment uptake through a behavioural insights survey (Phase 1) collected between September 2018 and January 2019, and qualitative interviews (Phase 2) with HART service users conducted between October 2018 and May 2019. Recommendations were implemented between September and December 2019. We used routinely collected data to compare service uptake rates pre and post service redesign.

North Tyneside Council’s Employment and Skills service is made up of Connexions, Adult Learning and Employability Projects. Between April and December 2019, North Tyneside Council’s Employability Projects supported 77 adults into work, 59 into training and a further 35 into voluntary and work experience.

Southampton City Council’s adult learning programme revealed that 91 per cent of learners said their confidence increases, 74 per cent said they felt more included and 67 per cent said it increased their health and wellbeing.

Islington Council supports more than 1500 local residents every year through a wide variety of courses with many using them to upskill or change careers, while others use them to boost their self-confidence or as a stepping-stone to employment.

Lincolnshire County Council supported 7,511 adults onto 1,235 learning programmes during 2018/19. It targeted specific groups including people with learning difficulties and disabilities, no or low qualifications, the unemployed and residents from the most deprived neighbourhoods – which accounted for 20 per cent of learners.

Audience analysis has helped Westminster Council to raise £900,000 for vulnerable residents through the Community Contribution campaign.

Redevelopment of Hatfield town centre to deliver a more purposeful retail, leisure and community service provision including a mixed-use development scheme on council-owned land.

The South Tees Multi-Agency Children’s Hub (MACH) working to deliver Early Help and Safeguarding, through collaboration of public sector partners.

To raise awareness about child poverty, Cheltenham Borough Council coordinated a year of action together with local charities and businesses.