Place branding case studies
Place branding can support a number of key corporate objectives for any council, most of which are firmly linked to economic development and the support you provide to local businesses. Here are some exampes of councils who have used place branding to boost their areas. They talk about how they went about it and what the results they have seen.
In the years leading up to the 2012 Olympic and Paralympic Games, Hackney Council faced a big challenge. By 2008, the reputation of the council had been successfully transformed from its infamous low point following the near financial collapse of 2001. However, the reputation of the place lagged far behind.
The 'Britain's Ocean City' place narrative and branding was introduced in September 2013, with the aim of presenting a consistent and compelling story about Plymouth to the rest of the world. The 'Britain's Ocean City' place narrative replaced the previous 'Positively Plymouth' narrative developed a few years before to replace the 20-year-old 'Spirit of Discovery' brand.
Coventry City Council, along with Coventry University, Warwick University and Jaguar LandRover developed a new place narrative in March 2012 following concerns that Coventry and Warwickshire's voice was not being heard above those of other places. There was no simple story explaining what the area is about and what it is trying to achieve as a place, and there was no shared sense of ambition.
8 August 2016