The visitor economy has huge potential for future growth and to deliver on many local government and Government priorities such as employment and skills opportunities.
Councils are playing a key leadership role in capitalising on their local visitor economy’s growth potential through creating the conditions for it to thrive and ensuring a rich cultural offer to attract visitors. However there are opportunities to further drive this growth through increasing productivity. This means getting visitors to spend more when they visit.
The LGA is calling for councils to be given the tools required in order to enable local areas to fully realise their future growth potential of the local visitor economy.
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