House of Commons debate on broadband speeds and advertising, Wednesday 8 March 2017

Key messages

  • Access to fast and reliable broadband is a necessity for households and businesses in the UK. Councils have continually raised concerns over residents' lack of broadband access. We have raised the issue of advertised broadband speeds being misleading and failing to reflect the experience of many users, particularly those in remote rural areas.
  • Councils want to ensure everyone has good quality internet access. As part of our ‘Up to Speed' campaign, we have called for a change to the way broadband providers can advertise speeds. Switching from ‘up to' to average advertised speeds would reflect the reality of broadband service available to people across the country. Upload speed should also be a key measure of performance alongside download speed and clearly advertised to consumers.
  • Our Up to Speed campaign aims to ensure that every resident and business has access to faster broadband.  Up to Speed has received national media coverage and led to the Government clarifying that broadband speeds will keep pace with consumers' needs, a key request of the LGA. The campaign highlights examples of how some councils in rural areas have developed their own broadband delivery frameworks to boost coverage.

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House of Commons debate on broadband speeds and advertising, Wednesday 8 March 2017
 

6 March 2017