A thriving and sustainable visitor economy has a far-reaching impact on the economic and social wellbeing of local people, businesses and the environment. It is an integral part of creating and maintaining a sense of place.
These case studies provide a brief overview of how tourism and the visitor economy are positioned in a representative range of local authorities.
Some of those common approaches include:
Each local authority is a unique and complex blend of politics, place and personality. Approaches need to be tailored to suit local circumstances and opportunities. These case studies show that:
These case studies were developed by the IDeA (now Local Government Improvement and Development) in partnership with VisitEngland.
4 April 2013
Growing Tourism Locally
Published by VisitEngland
Boosting the Visitor Economy
Conference presentation by Cllr Brendan Jameson, South Lakeland District Council