Local Government Association

The Local Government Association The Local Government Association (LGA) is the national voice of local government, working with councils to support

Working within a council you will be aware that they have the leading role in creating well-designed places that are prosperous and welcoming to the benefit of both businesses and residents. During post-COVID 19 recovery, the importance of this role becomes all the more apparent.

When parking is such an essential service, how can your council get it right as part of the town centre experience? Part of the solution is to consider it within the wider context of all journeys into town centres including understanding how COVID-19 has affected travel patterns.

For a partnership to evolve in its effectiveness, it is important to plan for constant progress through regular review and writing things down.

Funding and financial management oils the wheels of local revitalisation and needs to be considered in a number of ways by councils both directly and in how they support partnership development.

For your town and city centres to be distinguished from the functionality of retail parks or shopping online, it is important to collaborate with communities, emphasise their cultural character and create a collective place brand. This will be increasingly important as part of a phased re-opening and celebration of communities as part of post-COVID 19 recovery.

If your council is in tune with local customer demands it can play a vital role in kickstarting a renewal of business performance and revival in collective town centre performance. More than ever, in recovering from the COVID-19 crisis, there is a need to work with business groups in collectively ensuring that town and city centres are safe and welcoming places.