LGA ‘Our Day’: 24-hour ‘Tweetathon’ set to take Twitter by storm

"#OurDay is an opportunity for people who work in councils to highlight the valuable work they do for the public."


LGA press release 15 November 2016

A social media event called #OurDay to highlight and celebrate the diverse work carried out by local government across the UK takes place today (15 November).

The 24-hour tweetathon has been taking place for the last four years and by the end of last year's #OurDay more than 8,500 Twitter accounts had participated, sending more than 18,000 tweets with a potential reach of 20 million people.

The Local Government Association (LGA), which represents more than 370 councils in England and Wales, is encouraging as many councillors and local authority staff as possible to take a couple of minutes out of their day to tell the world what they're up to as part of a 24-hour live tweetathon, from 00.01 on Tuesday 15 November, by using the hashtag #OurDay.

The reputation of local government has never been more important as local authorities are increasingly having to deliver more with less.

It is the ideal opportunity for the local government sector to demonstrate the value of the work done and the direct effect this has on people's everyday lives.

It also takes place just prior to the Autumn Statement on 23 November and will provide an ideal opportunity to gain momentum for our calls on the Chancellor around the key issues for councils.

Aims include demonstrating the value local government provides to the public, even as councils work in an increasingly challenging financial environment and highlighting new and innovative schemes, showing how the sector is using social media to benefit residents.

Cllr William Nunn, Chairman of the LGA's Improvement and Innovation Board, said:

"#OurDay is an opportunity for people who work in councils to highlight the valuable work they do for the public. It showcases a day in the life of local government and shines a light on all the different things that councils do for their communities in a 24-hour period.

"Councils work on behalf of their residents, providing a huge variety of services up and down the country, every day, to support people and make their lives better. This is a great chance for residents to go behind the scenes and hear the stories behind the services.

"Councils make a real difference in their communities, but much of what we do is out of sight, like helping vulnerable children and preventing homelessness. #OurDay is a chance to reflect 24 hours in the life of a council, from providing care for the most vulnerable in our local community to cleaning our streets.

"I hope as many local authorities, councillors and staff as possible get involved and highlight the good work that is going on in their communities. Councils are the most open and transparent part of the public sector and using social media is an easy and effective way for us to communicate with our residents and answer any questions they may have."