Case studies

Innovation in local government is about improving the lives of the people in our communities. Browse through our case studies to see the many innovative programmes councils are involved in.

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Housing our ageing population case study: Newcastle City Council

Our 'Housing our ageing populaton' report sets out in detail what is required to meet the housing needs of our ageing population and how councils around the country are innovating to support older people to live in their homes for longer and promote positive ageing.

Housing our ageing population case study: North Somerset, Bristol, Bath and North East Somerset Councils

Our 'Housing our ageing population' report sets out in detail what is required to meet the housing needs of our ageing population and how councils around the country are innovating to support older people to live in their homes for longer and promote positive ageing.

Housing our ageing population case study: Worcestershire City Council

Our 'Housing our ageing population' report sets out in detail what is required to meet the housing needs of our ageing population and how councils around the country are innovating to support older people to live in their homes for longer and promote positive ageing.

Oldham Council – sharpening the corporate narrative

Although Oldham’s ‘Cooperative Council’ story had been in place for several years, their private residents’ polling and other evidence suggested that not everyone had fully understood that narrative.

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North Warwickshire Borough Council – creating a new corporate narrative

North Warwickshire Borough Council has a lot to be proud of but without a strong corporate narrative to tie its messages together, its story risked being lost.

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Oxfordshire County Council – evolving the corporate narrative

With an ambitious transformation plan, a refreshed set of corporate values and a desire to move away from messages about financial cuts, Oxfordshire County Council needed to evolve its corporate narrative to reflect its new direction.

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Long Run Works – using storytelling to create your corporate narrative

For private sector communications agency Long Run Works, an engaging story isn’t just an important outcome, it’s also key to the process of actually writing your corporate narrative.

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Essex County Council – aligning your corporate narrative and place brand

When the Essex Partner's Group began developing their vision for the Future of Essex the council knew its corporate story needed to reflect the wider ambitions for the place.

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Using behavioural insights to redesign and rethink council tax registration

Dacorum Borough Council moved its Council Tax registration process from paper-based to online, and in the process used behavioural insights to redesign the layout and wording of the applications.

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Using behavioural insights to encourage channel shift among Blue Badge holders – Essex County Council

Essex County Council processed the vast majority of Blue Badge renewals in paper, causing significant additional cost compared to online renewals. By using behavioural insights and making small changes to the renewal letter, the number of paper renewals was reduced by almost one-fifth.

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