Case studies

Selby District Council needed to develop a compelling place brand to promote the benefits of the area to current and prospective businesses.

With Hackney experiencing unprecedented change over the past decade, the council had to make sure that its corporate narrative reflected the realities of its communities.

North Warwickshire Borough Council has a lot to be proud of but without a strong corporate narrative to tie its messages together, its story risked being lost.

With an ambitious transformation plan, a refreshed set of corporate values and a desire to move away from messages about financial cuts, Oxfordshire County Council needed to evolve its corporate narrative to reflect its new direction.

For private sector communications agency Long Run Works, an engaging story isn’t just an important outcome, it’s also key to the process of actually writing your corporate narrative.

Although Oldham’s ‘Cooperative Council’ story had been in place for several years, their private residents’ polling and other evidence suggested that not everyone had fully understood that narrative.

When the Essex Partner's Group began developing their vision for the Future of Essex the council knew its corporate story needed to reflect the wider ambitions for the place.