Case studies

Innovation in local government is about improving the lives of the people in our communities. Browse through our case studies to see the many innovative programmes councils are involved in.

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Buckinghamshire County Council – Active Bucks campaign

How Buckinghamshire County Council’s communications and public health teams worked together to promote the health and wellbeing activities available in the local area and support residents to lead healthier, more active lives.

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Dudley Council – See me hear me child sexual exploitation awareness campaign

Highlighting the dangers of child sexual exploitation (CSE) is an important priority for councils and their partners throughout the country.

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Enfield Council – He doesn’t love you if…domestic abuse campaign – public sector communications excellence awards – bronze winner

With research showing that girls between 16 and 24 are at the highest risk of domestic abuse, Enfield Council developed an emotive and educational campaign to help young women to recognise the signs and seek help. Head of Communications David Greely explains what they did.

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Hampshire Fire and Rescue Service – #INeedMySpace driving education campaign

With incidents of poor parking and driving impacting on the ease with which fire crews could respond to 999 calls Hampshire Fire and Rescue Service decided to take decisive action.

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Hertfordshire County Council – Join Our Team campaign – public sector communications excellence awards – bronze winner

Faced with the challenge of recruiting more on call firefighters, Hertfordshire County Council tapped into the excitement of the Premier League’s transfer deadline day to reach their audience and attract new talent. Communications Officer Grace Fordham explains what they did.

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Developing commercial skills, capability and knowledge

The Dorset Councils Partnership needed to ensure that they were not only gaining best value from current commercial and income activities but investigating and investing into future possibilities and opportunities.

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Using behavioural insights to recover Housing Benefit overpayments in Croydon

By using behavioural insights, Croydon Council increased the number of tenants repaying overpaid Housing Benefit as well as the overall amount repaid.

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Using behavioural insights to collect council tax collection – Medway Council

Medway Council increased council tax collection rates by using behaviourally-informed reminder letters.

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Using behavioural insights to encourage healthier lifestyles and reduce childhood obesity

In 2015-17, the Healthy London Partnership teamed up with Uscreates to work with three London boroughs (Haringey, Hackney and Tower Hamlets) to research and develop social interventions to address the growing levels of childhood obesity.

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West Berkshire: Building leaders in children’s services

West Berkshire achieved rapid improvement in its children’s services leading to a turnaround from an inadequate inspection result in March 2015 to an overall good result in May 2017. One of the contributory factors was a Staff College Leadership Development Programme which was commissioned in consultation with the council by the Local Government Association in 2015.

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