LGA behavioural insights projects

Learn about current and past LGA funded behavioural insights projects.

Complete projects

The following projects are now complete with results for each set out in the summary reports below. Which ones could you implement in your council?

Public health (Hartlepool Borough Council)

Hartlepool Borough Council used behavioural insights to improve treatment uptake amongst individuals who require support for drug and alcohol misuse. The number of individuals engaging in treatment was 162 (77.9 per cent) at baseline and 164 (80.1 per cent) at intervention.

Officer contact:
Sharon.robson@hartlepool.gov.uk; Alison.Reeves@hartlepool.gov.uk

Fire Services (East Sussex Fire and Rescue Service)

Being the sole Fire and Rescue Service which the LGA have funded in the programme, East Sussex Fire and Rescue Service have looked at how we can change behaviour with the aim of reducing accidental dwelling fires.

Skills and employment (Lincolnshire County Council)

The focus of this project was to help build its understanding of how to motivate employers (particularly SMEs) to encourage their staff to attend skills and training opportunities in order to meet the emerging skills gap. By improving the skills of local people you increase their ability to gain and keep higher wage employment, therefore improving local health outcomes and reducing demands on local services. The project consisted of two trials exploring employer motivation to invest in skills. Both trials explored how to improve the effectiveness of communications sent out to employers to encourage them to consider investing in training and development for their staff.

Contact: Clare Hughes, clare.hughes@lincolnshire.gov.uk

Adult social care (Leeds City Council)

This project focused on improving efficiency and outcomes during initial contact with adult social care services with two core aims: to reduce the 22% of referrals for assessment that do not lead to an uptake of social care support by improving information and decision making at this stage of the process; and to help establish strength based approaches to social care by utilising people’s strengths and assets. The project involved trialling a new process, the OAT process, for contact centre operators to use when taking a call relating to adult social care.

Contact: Carl Arnold, carl.arnold@leeds.gov.uk

Public health (Liverpool City Council)

The project focused on reducing sugar consumption in the local population to improve health outcomes. The project tested whether displaying sugar content of different fizzy drinks at the point of sale has an impact on the number of fizzy drinks being sold.

Contact: Sue Cummings, sue.cummings@liverpool.gov.uk

Domestic violence (Kent County Council)

The LGA has worked with Kent County Council, Kent Police, their commissioned support services and the Behavioural Insights Team to increase the number of domestic abuse victims that seek and receive support. The commissioned support service successfully contacted a further 6.3 per cent of domestic violence victims which saw a 3.6 per cent increase of uptake in support received. This was done by producing a contact information card for victims of domestic abuse which used behavioural insights techniques to encourage victims to take up support services.

Contact: melanie.anthony@kent.gov.uk

Housing (Tunbridge Wells Borough Council)

This project examined how behavioural insights can support residents into accessing private rented housing, as opposed to relying on the depleting council housing stock. Alongside this, it looked into how behaviour change can be used to help guide and change the nature of the housing options team’s advice and messaging.

Contact: Jane Lang, jane.lang@Tunbridgewells@gov.uk

Public health (Brighton and Hove City Council)

This pilot project focused on developing an intervention to reduce sugar consumption in schools. The intervention tested was a series of personalised ‘sugar swap’ messages (e.g. messages suggesting swapping a food item for a different item with lower sugar content).

Officer contact: katie.cuming@brighton-hove.gov.uk

Children’s Services (LB Croydon)

Croydon reduced demand in Special Educational Needs and Disabilities transport services.

Contact: Amy Jones, Amy.Jones@croydon.gov.uk

Adult Social Care (Knowsley Metropolitan Council)

With technology playing a more active role in care, Knowsley MBC increased the uptake of assistive technology in adult social care.

Contact: David.Tyrrell@knowsley.gov.uk

Public health (North East Lincolnshire Council)

North East Lincolnshire Council has increased the uptake of the bowel cancer screening programme in some of its most deprived areas to prevent escalation of the illness. 

Case study
The nudge

Officer contact: Claire.thompson@nelincs.gov.uk

Children’s Social Care (Warrington Borough Council)

Warrington Borough Council reduced the number of children and young people with Education, Health and Care Plans.

Officer contact:pworthington@warrington.gov.uk

Adult Social Care (Worcestershire County Council)

Worcestershire County Council nudged its way to prompter payment of fairer charging invoices in Adult Social Care services.

Officer contact: cbloss@worcestershire.gov.uk


Ongoing projects

In previous funding rounds, the following organisations were successful and are currently undertaking a behavioural insights trial.

Housing (LB of Hammersmith and Fulham)

Changing the perceptions and therefore uptake of sheltered housing.

Contact: paul.cooper@lbhf.gov.uk

Public health (City of Bradford Metropolitan District Council)

Increasing the uptake of the flu vaccine.

Contact: grainne.dickerson@bradford.gov.uk

Reducing household waste (LB of Havering)

Contact: natalie.naor@havering.gov.uk

Litter (New Forest District Council)

Reducing the amount of litter thrown from vehicles.


Contact: sara.hamilton@NFDC.gov.uk

Recycling and waste (Westminster City Council)

Increasing levels of recycling and reducing the amount of abandoned waste on the streets.

Contact: chemsley@westminster.gov.uk

Housing (Wigan Metropolitan Borough Council)

Reducing the proportion of local authority housing tenants in rent arrears.

Contact: C.Brown2@wiganmbc.gov.uk

Safeguarding (Warwickshire County Council)

Reducing demand on the MASH (Multi Agency Safeguarding Hub) and enabling appropriate referrals to undertake an assessment.

Contact: rosaleenemson@warwickshire.gov.uk

Recycling (LB of Hounslow)

Increasing levels of recycling in high rise flats.

Contact: cindy.gardener@hounslow.gov.uk

Financial management (Derbyshire County Council)

Derbyshire County Council: reducing the number of repeat applications to the Derbyshire Discretionary Fund

Scoping document
Vicky Powers: ddf@derbyshire.gov.uk

Children's services (Newcastle City Council)

Newcastle City Council: increasing the number of families taking up early help plans from children’s services.

Scoping report 
Contact: stephen.foreman@newcastle.gov.uk

Responding to COVID-19 (North Yorkshire County Council)

The aims of this project are twofold. The first is to support home workers during the COVID-19 outbreak as they adjust to working from home. This will include assistance with home-schooling for parents who have these new responsibilities. A second aim of the project is to mobilise citizens living in North Yorkshire to support and volunteer in their local community during the pandemic.

Scoping document
Examples of nudges

Contact: Ruth Little: Ruth.Little@northyorks.gov.uk

Adult social care (South Gloucestershire Council)

South Gloucestershire Council: to deploy a strengths-based approach with adult social care (ASC) service users in the local hospital in order to prevent, delay or divert demand.

Public health (Sunderland City Council)

Sunderland are looking to increase the rates of breastfeeding to benefit both health and educational outcomes.

Scoping report: Behavioural insights project to improve breastfeeding rates in Sunderland (pdf, 49KB))

Contact: Lorraine Hughes: lorraine.hughes@sunderland.gov.uk

Climate change (Surrey County Council)

This project aims to increase sustainable travel amongst local business employees.

Behavioural insights scoping report: Promoting sustainable modes of transport and reducing road congestion for Surrey Research Park (pdf, 2.16MB)

Contact: Hannah Pattinson hannah.pattinson@surreycc.gov.uk

Climate change (The London Borough of Merton)

Merton’s project is looking to reduce vehicle idling outside schools in order to improve air quality. 

Scoping report: Improving air quality in Merton (pdf,  3.49MB))

Contact: Shruti Patel: shruti.patel@merton.gov.uk

On-street prostitution (The London Borough of Redbridge)

London Borough of Redbridge: reducing the demand for on-street prostitution in the local area.

Contact: Megan Tilley: Megan.Tilley@redbridge.gov.uk

The LGA and the councils undertaking the work will be sharing learning and results as and when they come in for others to benefit from.