During this year's programme, groups of neighbouring local authorities will be running behavioural insights trials to reduce demand on public services in their local area by addressing a local behavioural challenge.
About our Behavioural Insights programme
To support innovation in local government, we have delivered seven previous phases of our Behavioural Insights programme. These have increased our understanding of how behavioural science can be used to improve outcomes for local government services and reduce demand across the public sector by encouraging residents to take up preventative services.
Since 2015, we have supported councils to deliver behavioural insights projects across a variety of service areas including (but not limited to) climate, environment and waste services, children’s social services, adult social care and public health. The results have provided an evidence base of effective behavioural insights interventions to reduce demand for local public services, encourage an early intervention approach and improve outcomes for local residents.
The programme now utilises a consortium approach that encourages neighbouring local authorities to:
- work together to deliver a joint project
- scale up the impact of the project through low-cost interventions.
This year, we will work with up to three consortiums.
Plymouth City Council, East Devon District Council, West Devon Borough Council, South Hams District Council, Devon County Council, Exeter City Council
Kent County Council, Ashford Borough Council, Folkstone & Hythe District Council, Gravesham Borough Council, Medway Council, Sevenoaks District Councils, Swale Borough Council, Thanet District Council, Tonbridge and Malling Borough Council with NHS
North East of England Consortium
Sunderland City Council, Durham County Council, North Tyneside Borough Council, Newcastle City Council, Middlesbrough Borough Council, Redcar and Cleveland Borough Council, Northumberland County Council, Gateshead Borough Council, Darlington Borough Council, Hartlepool Borough Council, South Tyneside Borough Council, Stockton-on-Tees Borough Council