Market shaping

Useful tools and guidance from across the sector

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Market shaping review
The Institute of Public Care at Oxford Brookes University undertook a review of market shaping. It aimed to help commissioners and providers work together, take stock of progress, and highlight good market shaping practice. The findings led to the development of six Market Share tools to help councils discharge their market shaping duties.

This review was commissioned by DH, the LGA, ADASS and the Care Provider Alliance.


Market position statements
This searchable data base of market position statements was developed by The Institute of Public Care at Oxford Brookes University.


Guide to Public Service Markets
The Institute for Government has developed the “Analyse your service and market - diagnostic tool” as part of its website resource, guide to Public Service Markets, which explains what they are, why we have them, and how to manage them more effectively. This tool helps councils consider the underlying characteristics of public service markets to help identify areas of risk and possible improvements. The tool generates a report showing problematic areas, risks and ways to mitigate them.


Top tips: commissioning for market diversity 2015
Commissioning for market diversity helps commissioners focus on the work they need to do in developing a care and support market that reflects the diversity of their local population and offers choice to all. The guide offers ten top tips, examples and links to further information and a short series of questions that will help councils assess their progress in meeting their Care Act market shaping duties and develop a diverse local market. It supports the commissioning standards set out in Commissioning for Better Outcomes.

These top tips are part of a suite of resources commissioned by DH in partnership with the LGA and ADASS to support local government in implementing the Care Act 2014.


People not process – co-production in commissioning
Interactive guidance on co-production in commissioning for commissioners, providers and people with care and support needs, carers and family members. It  includes practical examples where places have made co-production part of the process of commissioning services and shaping the market.


The impact of market dynamics on workforce metrics in homecare
TLAP's National Market Development Forum commissioned Skills for Care to research with homecare providers the impact of contract arrangements on workforce measures like vacancies, turnover, sickness and pay rates. This information was considered alongside Skills for Care workforce metrics collected through the National Minimum Dataset for Social Care. The research covered homecare providers' contract arrangements including contracted hours, fees and delivery; hourly rates of pay; and prevalent management cultures around practice, training and development.


Commissioning for outcomes and coproduction
This handbook and practical guide sets out a model for designing, commissioning and delivering services so that they:

  • focus on commissioning for ‘outcomes';
  • promote co-production; and
  • promote social value.

Developing care markets for quality and choice legacy material
These resources include:

  • papers on market facilitation;
  • guidance on developing market position statements;
  • an example of a completed market position statement; and
  • guidance on the different funding models for care organisations.

This project concluded in 2014.