Case studies

Hackney Council’s Windrush Generations programme has transformed the Council’s engagement with elders, and others, from our African-Caribbean communities. The programme directly engaged 3000 Windrush elders and their descendants across 25 activities.

Culturally, change has been driven by the textile industry, which has given rise to a diverse range of communities and music, an innovative reputation and a strong global brand. Kirklees is a real example of a place where business drives cultural activity.

ArtsTrain is a creative music programme run by leading social enterprise Mytime Active since 2008. The programme supports thousands of children and young people within communities across the London Boroughs of Bromley, Bexley and Lewisham, targeting those who are not engaged in arts and culture and face challenging circumstances.

An example of how a large- scale community dance project achieved transformational social and cultural outcomes and won national awards for its contribution to community cohesion.

Well known for its attractions such as the Pleasure Beach, trams, the Tower and illuminations, Blackpool attracts 18 million visitors per year and generates £1.5 billion in visitor spend. Following a decline in its visitor numbers, the town began to reverse its fortunes from 2014 onwards through a sustained programme of investment.

The visitor economy is a key component of the economy of Brighton and Hove and continues to be an important driver. The sector supports around 1 in 5 jobs in the city and generates visitor expenditure of around £886 million.

Cambridge has a strong international profile aided by easy access from London. Its tourism and hospitality sectors have been growing strongly in recent years with visitors having increased by 50 per cent since 2013.

Tourism is the biggest sector in Cornwall, supporting one in five jobs and is projected to grow at 3.8 per cent each year through to 2025. As the leading domestic brand, the area attracts over four million UK tourism trips every year.

The Royal Borough of Greenwich has a rich heritage, with a unique place in maritime history and a global profile through the Greenwich meridian. 2018 was a record year for visitor numbers, when the borough received 19 million visits made up of a mix of London, UK and international visitors.

The visitor economy sector continues to play a key role in the economy of the borough. Whilst Scarborough still has many structural challenges to face, it equally has a lot to offer the visitor including 45 miles of heritage coastline, the North York Moors National Park, the resorts of Filey, Whitby and Scarborough, year-round events and festivals, which celebrate the essence of the Yorkshire Coast, and a developing food and drink offer.