Case studies

Innovation in local government is about improving the lives of the people in our communities. Browse through our case studies to see the many innovative programmes councils are involved in.

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Pan-London councils – engaging stakeholders to deliver results

When responsibility for public health transferred to local government in 2013, HIV rates in London were rising. This case study explains how effective stakeholder engagement and clear communication brought all 33 London boroughs together to tackle the issue and deliver change.

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Gedling Borough Council – customer insight through engagement – The ‘Gedling Conversation’

Although Gedling Borough Council had run resident satisfaction surveys for a number of years, the council decided to strengthen its face-to-face engagement with residents to help teams develop more customer-centred service plans and get a deeper insight into the needs of local people.

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Sefton Borough Council– Strengthening consultation through partnership working

With agencies across Sefton recognising the need to involve the public on key issues, it was important to find a way to coordinate and consolidate the work.

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Selby District Council – place branding for investment

Selby District Council needed to develop a compelling place brand to promote the benefits of the area to current and prospective businesses.

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Exeter City Council: communications during Clarence Hotel fire

When England’s oldest hotel caught fire in 2016, Exeter city council’s communications team sprang into action, using digital channels to warn, inform and engage communities in the recovery operation.

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Reigate and Banstead Borough Council – Ringo cashless parking campaign

Faced with a need to save money and generate new income, Reigate and Banstead Borough Council set out to see if changing people’s parking habits could help contribute to the council’s ambitious financial targets.

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South Yorkshire Fire and Rescue Service – Operation Chip Pan safety campaign

December is traditionally the fire service’s busiest month for house fires, and many of those involve chip pans.

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Buckinghamshire County Council – Active Bucks campaign

How Buckinghamshire County Council’s communications and public health teams worked together to promote the health and wellbeing activities available in the local area and support residents to lead healthier, more active lives.

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Dudley Council – See me hear me child sexual exploitation awareness campaign

Highlighting the dangers of child sexual exploitation (CSE) is an important priority for councils and their partners throughout the country.

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Enfield Council – He doesn’t love you if…domestic abuse campaign – public sector communications excellence awards – bronze winner

With research showing that girls between 16 and 24 are at the highest risk of domestic abuse, Enfield Council developed an emotive and educational campaign to help young women to recognise the signs and seek help. Head of Communications David Greely explains what they did.

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