Case studies

With incidents of poor parking and driving impacting on the ease with which fire crews could respond to 999 calls Hampshire Fire and Rescue Service decided to take decisive action.

Faced with the challenge of recruiting more on call firefighters, Hertfordshire County Council tapped into the excitement of the Premier League’s transfer deadline day to reach their audience and attract new talent. Communications Officer Grace Fordham explains what they did.

When the Essex Partners Group commissioned research into the challenges facing the county, it became clear no organisation could tackle them alone. But before working out the solutions, the group had to find a story to unite everyone with a role to play.

With Hackney experiencing unprecedented change over the past decade, the council had to make sure that its corporate narrative reflected the realities of its communities.

Although Oldham’s ‘Cooperative Council’ story had been in place for several years, their private residents’ polling and other evidence suggested that not everyone had fully understood that narrative.

North Warwickshire Borough Council has a lot to be proud of but without a strong corporate narrative to tie its messages together, its story risked being lost.

With an ambitious transformation plan, a refreshed set of corporate values and a desire to move away from messages about financial cuts, Oxfordshire County Council needed to evolve its corporate narrative to reflect its new direction.

For private sector communications agency Long Run Works, an engaging story isn’t just an important outcome, it’s also key to the process of actually writing your corporate narrative.

When the Essex Partner's Group began developing their vision for the Future of Essex the council knew its corporate story needed to reflect the wider ambitions for the place.

With ambitions to attract more than £1.5billion of investment into the town, Luton Borough Council knew they needed to develop a powerful place brand that people would want to buy into.