Case studies

The need to keep residents informed and demonstrate value for money are key priorities for all councils, but how to do you balance the two? Alan Ferguson, web manager at Central Bedfordshire Council, explains how they swapped paper publications for online updates without diluting their messages or damaging engagement.

Birmingham is the youngest city in Europe with nearly 40 per cent of the population under 25. We wanted try and connect with this demographic and starting an Instagram account was one way we thought we could do this digitally. This case study forms part of our social media strategy resource.

Our aim was to increase customer satisfaction and engagement with Leeds’ digital customer service, reducing telephone, email and face-to-face contact for enquiries where it isn’t needed. This case study forms part of our social media strategy resource.

East of England Ambulance Service wanted to give a snapshot of what it handles in one of its busiest 24hr periods.

The overall aim was to increase the number of people seeing London Fire Brigade's safety messages and what the organisation does on a daily basis.

Previous years had seen scarce social media use, so Coventry City Council wanted to use social media more proactively and effectively. This case study forms part of our social media strategy resource.

How the trust went about setting up one of the first successful Instagram accounts for an NHS acute hospital trust.

With communications vital for the success of the Authority the seven members are working hard to get their messages in order and identity developed.

West Sussex County Council, in conjunction with 25 member authorities- has established seven key work streams to reflect their devolved powers and is framing their narrative around them.

As the first deal to go through in November 2014, Greater Manchester Combined Authority (GMCA) has spent time laying the foundations for devolution and building the groundwork for its communications activity to ensure the authority gets the basics right.