Case studies

Innovation in local government is about improving the lives of the people in our communities. Browse through our case studies to see the many innovative programmes councils are involved in.

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North East Combined Authority: putting strong governance in place

Bringing together seven local authorities, one local enterprise partnership and a number of delivery organisations under the umbrella of a single combined authority throws up many challenges. Find out how the Combined Authority overcame these issues to put strong governance in place.

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Liverpool City Region Combined Authority / Wirral Metropolitan Borough Council: staff engagement

Wirral Metropolitan Borough Council - one of the six authority members of Liverpool City Region Combined Authority - has kept devolution high on the agenda, updating staff through regular communications from the chief executive.

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West Sussex Council: engaging young people through social media

The council produced two campaigns aimed at helping young people develop healthy relationships.

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Bath and North East Somerset Council – improving voter engagement with video and digital communication

With a local referendum in early 2016, a Police and Crime Commissioner election, and the EU referendum on the cards, Bath and North East Somerset Council wanted to try new communications techniques to increase voter engagement. This case study forms part of our social media strategy resource.

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Queen Elizabeth Hospital Gateshead – using Facebook and video in recruitment

The Trust wanted to attract more nurses to the hospital. Information about nursing and available roles needed to reach a much wider audience and attract more potential candidates.This case study forms part of our social media strategy resource.

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Using social media in targeted campaigns

Healthwatch Kirklees wanted to drive more traffic to Kirklees’ smoke-free website to encourage people to stop smoking before an operation. This case study forms part of our social media strategy resource.

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Swindon Borough Council – Putting our own man on the moon - Gold award winner – 2016 Public Sector Communications Academy Awards

Inspired by JFK's meeting with a NASA janitor, Swindon Borough Council set out to create a vision that united all its employees and demonstrated the contribution that everyone could make to the council's success.

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Hertfordshire County Council – Good Care Hertfordshire Campaign

With demand on adult social care constantly increasing the need to recruit and retain carers has never been higher. But how to you attract and keep the best talent in the face of misunderstanding about the sector?

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Leeds City Council – Your City Your Plan - Consulting and engaging communities: Silver award winner - 2016 Public Sector Communications Academy awards

With Leeds embarking on a 12 year building and development programme across the city, it was essential that residents got a chance to have their say. Communications and marketing business partner Danielle Clayton explains how the council bought their plans to life for their 757,000 citizens.

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Aylesbury Vale District Council – engagement through animation

Faced with the challenge of engaging the mobile generation in their draft local plan Aylesbury Vale District Council channelled their inner Pixar and used animation to bring their story to life. Communications Manager Kate Brewster explains all

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