Case studies

This case study describes how we provided support to Ashfield District Council to develop a place narrative with the community at its heart.

Faced with the challenge of engaging the mobile generation in their draft local plan Aylesbury Vale District Council channelled their inner Pixar and used animation to bring their story to life. Communications Manager Kate Brewster explains all

With a local referendum in early 2016, a Police and Crime Commissioner election, and the EU referendum on the cards, Bath and North East Somerset Council wanted to try new communications techniques to increase voter engagement. This case study forms part of our social media strategy resource.

Birmingham is the youngest city in Europe with nearly 40 per cent of the population under 25. We wanted try and connect with this demographic and starting an Instagram account was one way we thought we could do this digitally. This case study forms part of our social media strategy resource.

‘Be Bold, Be Birmingham’ was the memorable strapline that Birmingham City Council developed to promote its ‘2022 Commonwealth Games Proud Host City’ narrative. This case study explores how the council worked with this theme to promote civic pride and engage with all communities across the city.

Brent Council wanted to free capacity for its internal communications officer to work on more strategic projects, improve the speed of communications across the organisation and improve channels.

How Buckinghamshire County Council’s communications and public health teams worked together to promote the health and wellbeing activities available in the local area and support residents to lead healthier, more active lives.

Dudley Metropolitan Borough Council's communications team reviewed existing data across different council departments to grow its subscriber base to over 75,000 residents.

Faced with the need to downsize to ease financial pressures, Cheshire West and Chester Council had a challenge on its hands. How best to communicate potentially controversial changes without losing employees’ trust and support.

Earlier this year, Birmingham’s Commonwealth Games handover and homecoming celebrations gave the world a glimpse of to expect from the city when it hosts the event in 2022. Eleri Roberts, Birmingham City Council’s assistant director of communications, explains how with just four weeks’ notice, the council and its partners engaged residents in Birmingham’s Commonwealth Games story and launched the city onto a global, live stage. Birmingham City Council was awarded a bronze award for this work at the 2018 public service communications excellence awards.