Case studies

Innovation in local government is about improving the lives of the people in our communities. Browse through our case studies to see the many innovative programmes councils are involved in.

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Cornwall Council: engaging communities

Having involved communities in previous public-facing campaigns in the past, Cornwall Council was in a strong position to engage residents in the devolution agenda.

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Coventry and Warwickshire – developing the place narrative

Faced with the fear that Coventry and Warwickshire’s voice was not being heard, Coventry City Council joined with local private sector organisations to write a narrative for the area. This case study forms part of our place branding toolkit.

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Coventry City Council – promoting the Godiva Festival through social media

Previous years had seen scarce social media use, so Coventry City Council wanted to use social media more proactively and effectively. This case study forms part of our social media strategy resource.

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Devon County Council – Bringing internal communication into the public domain

Faced with the task of breathing new life into their intranet, Devon County Council decided to take the bold step of integrating it into their public website. Internal Communications and Stakeholder Relations Manager Paula Miles explains why they did it and why early indications suggests it could be the solution to a more open, transparent and collaborative way of working.

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Dudley Council – See me hear me child sexual exploitation awareness campaign

Highlighting the dangers of child sexual exploitation (CSE) is an important priority for councils and their partners throughout the country.

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East of England Ambulance Service - #24hoursinEoE Twitterthon

East of England Ambulance Service wanted to give a snapshot of what it handles in one of its busiest 24hr periods.

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East Sussex County Council – engaging new councillors

With a number of new frontline councillors taking office after the county elections, East Sussex wanted to find a way to engage them in their new roles while explaining local government structure.

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Enfield Council – He doesn’t love you if…domestic abuse campaign – public sector communications excellence awards – bronze winner

With research showing that girls between 16 and 24 are at the highest risk of domestic abuse, Enfield Council developed an emotive and educational campaign to help young women to recognise the signs and seek help. Head of Communications David Greely explains what they did.

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Essex County Council – aligning your corporate narrative and place brand

When the Essex Partner's Group began developing their vision for the Future of Essex the council knew its corporate story needed to reflect the wider ambitions for the place.

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Essex County Council – bringing our new ways of working to life

When Essex County Council decided it needed to change the way the organisation worked,it went straight to its people. Holly Baker, People and change communications manager at Essex County Council explains all.

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