Case studies

Mental health problems can impact anybody at any stage of their life. Many people are scared to open up about mental health issues but Hertfordshire Council and partner agencies from across the county made it their mission to help change this. They wanted to raise awareness and normalise speaking out about mental health, particularly among boys and young men. Jen Beer, children and young people’s health improvement lead for public health at Hertfordshire County Council, tells us how their campaign to get people to ‘Just Talk’ won a bronze public service communications excellence award.

Hertfordshire County Council’s powerful scam prevention campaign used a single story to highlight a common problem. Their campaign was awarded a bronze award at the 2019 Public Service Communications Excellence Awards.

With demand on adult social care constantly increasing the need to recruit and retain carers has never been higher. But how to you attract and keep the best talent in the face of misunderstanding about the sector?

Faced with the challenge of recruiting more on call firefighters, Hertfordshire County Council tapped into the excitement of the Premier League’s transfer deadline day to reach their audience and attract new talent. Communications Officer Grace Fordham explains what they did.

Lancashire County Council wanted to look for a creative and effective ways to help them convert adoption interest into action, winning a bronze public service communications excellence award in the process. Anne Woods, Account Executive, Communications Service tells us how she achieved the award.

Our aim was to increase customer satisfaction and engagement with Leeds’ digital customer service, reducing telephone, email and face-to-face contact for enquiries where it isn’t needed. This case study forms part of our social media strategy resource.

With Leeds embarking on a 12 year building and development programme across the city, it was essential that residents got a chance to have their say. Communications and marketing business partner Danielle Clayton explains how the council bought their plans to life for their 757,000 citizens.

Wirral Metropolitan Borough Council - one of the six authority members of Liverpool City Region Combined Authority - has kept devolution high on the agenda, updating staff through regular communications from the chief executive.

Liverpool City Region Metro Mayor, Steve Rotheram has been bringing devolution to local residents through direct engagement activities to help inform priorities for the area.

An example offers an inclusive approach to communications, which centres around building trust and seeking to ensure all community members are informed.