Case studies

For private sector communications agency Long Run Works, an engaging story isn’t just an important outcome, it’s also key to the process of actually writing your corporate narrative.

The 22 May 2018 marked one year on from the devastating Manchester Arena bombing which killed 22 people and changed countless lives, and the city, forever. Jen Green, director of strategic communications at Manchester City Council, reflects on how Manchester came together to remember those tragic events and honour the city’s powerful community spirit. The Manchester Together memorial programme was awarded a bronze award at the 2018 public service communications excellence awards.

This short case study outlines how the council has combined excellent internal communications with a strong health and wellbeing offer to create an environment where people feel better able to manage their mental health.

Bringing together seven local authorities, one local enterprise partnership and a number of delivery organisations under the umbrella of a single combined authority throws up many challenges. Find out how the Combined Authority overcame these issues to put strong governance in place.

The North East England Chamber of Commerce (The Chamber), which represents over 3,000 businesses from all sectors and covers two local enterprise partnership areas, has been working closely with the business community to bring the benefits of devolution to the region.

The North of Tyne Combined Authority detail how they helped create opportunities for Mayor Jamie Driscoll to directly engage with his constituents.

North Warwickshire Borough Council has a lot to be proud of but without a strong corporate narrative to tie its messages together, its story risked being lost.

Although Oldham’s ‘Cooperative Council’ story had been in place for several years, their private residents’ polling and other evidence suggested that not everyone had fully understood that narrative.

With an ambitious transformation plan, a refreshed set of corporate values and a desire to move away from messages about financial cuts, Oxfordshire County Council needed to evolve its corporate narrative to reflect its new direction.

When responsibility for public health transferred to local government in 2013, HIV rates in London were rising. This case study explains how effective stakeholder engagement and clear communication brought all 33 London boroughs together to tackle the issue and deliver change.