Case studies

In 2013 Plymouth City Council decided to embrace their strong nautical heritage and update their place brand to help build pride among residents and put the city of the map.

When employees said that a lack of management visibility, accessibility and appraisal inconsistency was hindering effective internal communications and employee engagement, Powys County Council decided to tackle the issue head on, winning a CIPR award for best public sector campaign in the process.

Seven Dorset councils set-up an email system to promote their online services on the joint website Dorsetforyou.com.

The Trust wanted to attract more nurses to the hospital. Information about nursing and available roles needed to reach a much wider audience and attract more potential candidates.This case study forms part of our social media strategy resource.

Faced with a need to save money and generate new income, Reigate and Banstead Borough Council set out to see if changing people’s parking habits could help contribute to the council’s ambitious financial targets.

Holly Garner and Parveen Devi, communications officers from the Royal Borough of Kensington and Chelsea, share their innovative approach to getting people back to the high street, and boosting the local economy, as part of the post-pandemic recovery.

Bristol City Council worked closely with local third sector organisations and residents in deprived areas to revolutionise the way funding for local groups was awarded.

Not sounding like a council, and user-generated content, were the hallmarks of this successful campaign. Louisa Dean, head of communications at the Royal Borough of Windsor & Maidenhead, explains how the council encouraged people to return to local high streets and attractions to support the post-pandemic economy.

With agencies across Sefton recognising the need to involve the public on key issues, it was important to find a way to coordinate and consolidate the work.

Selby District Council needed to develop a compelling place brand to promote the benefits of the area to current and prospective businesses.