Case studies

Innovation in local government is about improving the lives of the people in our communities. Browse through our case studies to see the many innovative programmes councils are involved in.

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Sheffield City Region: attracting the ‘right kind’ of interest in regional training and skills development support

Sheffield City Region attracted over 100 businesses and 1,000 employees to apply for skills funding with a direct, explicit link to business growth.

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South Yorkshire Fire and Rescue Service – Improving employee wellbeing through internal communication

With health and fitness a priority for all firefighters, South Yorkshire Fire and Rescue service wanted to find a way to support their employees to live healthier lives. Corporate communications manager Alex Mills explains how they achieved their objective.

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South Yorkshire Fire and Rescue Service – My firefighting mum video

South Yorkshire Fire and Rescue Service wanted to challenge the view that firefighting is a male-orientated role and attract more women to apply to the service. Corporate communications manager Alex Mills tells us how they enlisted the help of serving firefighters’ children to create a social media recruitment campaign which delivered results and secured them a 2018 public service communications excellence silver award.

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South Yorkshire Fire and Rescue Service – Operation Chip Pan safety campaign

December is traditionally the fire service’s busiest month for house fires, and many of those involve chip pans.

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Southwark Council: responding to the London Bridge and Borough Market terror attacks

On 3 June 2017 London Bridge and Borough Market were targeted by a terrorist attack. With emergency services leading the initial response, Southwark Council had the vital job of keeping residents, councillors and the wider community informed.

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Staffordshire County Council: Helping communities to help themselves

Staffordshire County Council recognises the need for new relationships with citizens and communities to deliver its vision of a connected Staffordshire. To help achieve this, the council is seeking new approaches to shaping customer demand and developing community capacity through using digital solutions and taking a more commercial outlook.

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Staffordshire – a story to believe in

'We Are Staffordshire’ was built on a mission to ignite a collective pride in Staffordshire’s people and for that pride to put the county on the map as THE place to live, work, visit and study. Louisa Shaw, Place Brand Manager, provides further insight.

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Suffolk County Council: Communications response to CQC pilot

A dedicated Adult Social Care project team was created to manage Suffolk County Council's involvement in the Care Quality Commission (CQC) pilot, and communications was a key part of the project from the very beginning.

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Swindon Borough Council – Putting our own man on the moon - Gold award winner – 2016 Public Sector Communications Academy Awards

Inspired by JFK's meeting with a NASA janitor, Swindon Borough Council set out to create a vision that united all its employees and demonstrated the contribution that everyone could make to the council's success.

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Tees Valley Combined Authority: launching the ‘Enjoy Tees Valley’ brand

Tees Valley Combined Authority successfully launched a new destination marketing organisation with a website, tourism service and brand through an innovative and low-cost campaign.

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