Case studies

Innovation in local government is about improving the lives of the people in our communities. Browse through our case studies to see the many innovative programmes councils are involved in.

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Westminster City Council - social media case studies

Westminster City Council won the comms2point0 UnAward for 'Best low cost/free communications campaign' for: Cementing Westminster as the nation's wedding and civil partnerships capital.

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Westminster City Council: Using audience segmentation for income generation

Audience analysis has helped Westminster Council to raise £900,000 for vulnerable residents through the Community Contribution campaign.

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Wigan Council – engaging staff in a new vision

Faced with the challenge of engaging employees in a new vision, Wigan Council quite literally took their staff on a journey.

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Winning the London Borough of Culture – Waltham Forest

When Mayor of London Sadiq Khan announced the opportunity for London boroughs to compete for £1.35m of funding and the prize to be named the very first London Borough of Culture, Waltham Forest had their sights set on success. Lorna Lee, Director of London Borough of Culture 2019, explains how extensive digital campaigning and community engagement won them the title and a gold public service communications award.

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Wrexham County Borough Council – customer-focused communications – using technology to support our residents

As part of wider efforts to improve frontline services for customers, Wrexham’s County Borough Council’s customer service and digital teams worked together to tackle the challenge of helping local people remember their bin collection days. Digital projects officer Huw Ap Dewi explains how collaboration and technology helped make a difference for local people.

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Wyre Council: communicating during Storm Desmond

When Storm Desmond hit the North of England in 2015 it flooded around 100 properties in Wyre. Senior Communications Officer Stephanie Collinson explains how the council delivered much needed communications support to a community in crisis.

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Zero carbon Manchester

In our webinar ‘Climate change: what next for local authorities?’, Manchester City Council set out the communications work it is undertaking to help make Manchester a zero carbon city by 2038.

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