Case studies

Innovation in local government is about improving the lives of the people in our communities. Browse through our case studies to see the many innovative programmes councils are involved in.

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Plymouth City Council – updating the place narrative

In 2013 Plymouth City Council decided to embrace their strong nautical heritage and update their place brand to help build pride among residents and put the city of the map.

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Coventry and Warwickshire – developing the place narrative

Faced with the fear that Coventry and Warwickshire’s voice was not being heard, Coventry City Council joined with local private sector organisations to write a narrative for the area. This case study forms part of our place branding toolkit.

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Building an active and engaged subscriber base

Dudley Metropolitan Borough Council's communications team reviewed existing data across different council departments to grow its subscriber base to over 75,000 residents.

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Promoting council services using email

Seven Dorset councils set-up an email system to promote their online services on the joint website Dorsetforyou.com.

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Aylesbury Vale District Council – engagement through animation

Faced with the challenge of engaging the mobile generation in their draft local plan Aylesbury Vale District Council channelled their inner Pixar and used animation to bring their story to life. Communications Manager Kate Brewster explains all

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Waltham Forest Council – public affairs campaign on private rented property licensing

Waltham Forest Council launched a Private Rented Property Licensing Scheme in April 2015, in response to a significant number of landlords being found to provide sub-standard accommodation for tenants, and a high local reliance upon the private sector for housing, with 27 per cent of Waltham Forest households renting privately.

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Westminster City Council - social media case studies

Westminster City Council won the comms2point0 UnAward for 'Best low cost/free communications campaign' for: Cementing Westminster as the nation's wedding and civil partnerships capital.

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Essex County Council – Thurrock Council and Southend Councils - #TogetherWeCan domestic abuse campaign – Bronze award winner – public sector communications academy 2016

Despite domestic abuse being a national issue that affects huge numbers of people, it's a problem that's often hidden and that people can find extremely difficult to talk about. This can mean that victims, or people at risk of abuse don't always know where to find information that can directly help them.

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Leeds City Council – Your City Your Plan - Consulting and engaging communities: Silver award winner - 2016 Public Sector Communications Academy awards

With Leeds embarking on a 12 year building and development programme across the city, it was essential that residents got a chance to have their say. Communications and marketing business partner Danielle Clayton explains how the council bought their plans to life for their 757,000 citizens.

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Hertfordshire County Council – Good Care Hertfordshire Campaign

With demand on adult social care constantly increasing the need to recruit and retain carers has never been higher. But how to you attract and keep the best talent in the face of misunderstanding about the sector?

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