Case studies

How the trust went about setting up one of the first successful Instagram accounts for an NHS acute hospital trust.

Previous years had seen scarce social media use, so Coventry City Council wanted to use social media more proactively and effectively. This case study forms part of our social media strategy resource.

Our aim was to increase customer satisfaction and engagement with Leeds’ digital customer service, reducing telephone, email and face-to-face contact for enquiries where it isn’t needed. This case study forms part of our social media strategy resource.

East of England Ambulance Service wanted to give a snapshot of what it handles in one of its busiest 24hr periods.

The overall aim was to increase the number of people seeing London Fire Brigade's safety messages and what the organisation does on a daily basis.

Birmingham is the youngest city in Europe with nearly 40 per cent of the population under 25. We wanted try and connect with this demographic and starting an Instagram account was one way we thought we could do this digitally. This case study forms part of our social media strategy resource.

When Storm Desmond hit the North of England in 2015 it flooded around 100 properties in Wyre. Senior Communications Officer Stephanie Collinson explains how the council delivered much needed communications support to a community in crisis.

With a reduction in staffing numbers and budget over the past five years, South Yorkshire Fire and Rescue Service’s communications team needed to find a way of delivering an outstanding service despite more limited resources. Corporate communications manager Alex Mills explains what they did.

With pregnancy smoking rates showing a slight increase in 2014/2015 Hertfordshire County Council’s Public Health Service wanted to encourage pregnant smokers to quit for good. Senior Campaigns and Communications Officer Jo Necchi explains what they did.

Communicating messages about death is always challenging, but Leeds City Council decided to take the reins and work with partners across the city to help residents face their fears. Communications officer Debra Kerr and Ageing Well Officer Carole Clark explain how collaboration helped people to find the right words to tackle this difficult subject.