Case studies

Innovation in local government is about improving the lives of the people in our communities. Browse through our case studies to see the many innovative programmes councils are involved in.

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Unawards 2016 winner: Best crisis communications – Selby District Council

When illegally dumped industrial waste caught fire at a former mushroom factory, Selby District Council’s crisis communications plans kicked into action. Communications manager, Mike James, explains how they tackled the issue and why the experiences of the past helped them manage the situation.

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Unawards 2016 winner: Best creative communications – Westminster City Council, #SpeakSense campaign

With research showing that relationship abuse is most prevalent among 16-24 year olds, Westminster City Council wanted to help young people find their voice and speak out about unhealthy relationships. Communications account manager Klara Nordstrom explains how they used creative thinking to engage this often hard-to-reach group.

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Unawards 2016 winner – Best use of email – Central Bedfordshire Council

The need to keep residents informed and demonstrate value for money are key priorities for all councils, but how to do you balance the two? Alan Ferguson, web manager at Central Bedfordshire Council, explains how they swapped paper publications for online updates without diluting their messages or damaging engagement.

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Cornwall Council: engaging communities

Having involved communities in previous public-facing campaigns in the past, Cornwall Council was in a strong position to engage residents in the devolution agenda.

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North East England Chamber of Commerce: talking devolution to business

The North East England Chamber of Commerce (The Chamber), which represents over 3,000 businesses from all sectors and covers two local enterprise partnership areas, has been working closely with the business community to bring the benefits of devolution to the region.

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Unawards 2016 winner – Best use of video – London Borough of Camden – Know you’re not alone domestic violence campaign

With official figures for England and Wales revealing that one in four women and one in six men will experience domestic violence in their lifetime, Camden Council decided to create the ‘know you’re not alone’ campaign to raise awareness and help their communities access vital support services. Communications Lead Lorna Gott explains what they did and the important role that video played in delivering their message.

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Devon County Council – Bringing internal communication into the public domain

Faced with the task of breathing new life into their intranet, Devon County Council decided to take the bold step of integrating it into their public website. Internal Communications and Stakeholder Relations Manager Paula Miles explains why they did it and why early indications suggests it could be the solution to a more open, transparent and collaborative way of working.

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Cheshire West and Chester Council – Communicating difficult change messages

Faced with the need to downsize to ease financial pressures, Cheshire West and Chester Council had a challenge on its hands. How best to communicate potentially controversial changes without losing employees’ trust and support.

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Essex County Council – bringing our new ways of working to life

When Essex County Council decided it needed to change the way the organisation worked,it went straight to its people. Holly Baker, People and change communications manager at Essex County Council explains all.

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Hampshire Fire and Rescue Service – Fireflash Campaign – connecting with remote employees - public sector communications excellence awards silver winner

Tasked with communicating to a dispersed and largely ‘on call’ workforce, Hampshire Fire and Rescue Service had to find a way to get their messages across quickly and effectively.

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