Case studies

When employees said that a lack of management visibility, accessibility and appraisal inconsistency was hindering effective internal communications and employee engagement, Powys County Council decided to tackle the issue head on, winning a CIPR award for best public sector campaign in the process.

When a new chief executive arrived at West Sussex County Council he brought with him a passion for refocusing the council’s internal communications activities. Communications account manager Helen Card explains how they worked together to achieve his ambitions for the organisation.

Brent Council wanted to free capacity for its internal communications officer to work on more strategic projects, improve the speed of communications across the organisation and improve channels.

Faced with the challenge of engaging employees in a new vision, Wigan Council quite literally took their staff on a journey.

With health and fitness a priority for all firefighters, South Yorkshire Fire and Rescue service wanted to find a way to support their employees to live healthier lives. Corporate communications manager Alex Mills explains how they achieved their objective.

With a number of new frontline councillors taking office after the county elections, East Sussex wanted to find a way to engage them in their new roles while explaining local government structure.

Staffordshire County Council recognises the need for new relationships with citizens and communities to deliver its vision of a connected Staffordshire. To help achieve this, the council is seeking new approaches to shaping customer demand and developing community capacity through using digital solutions and taking a more commercial outlook.

With ambitions to attract more than £1.5billion of investment into the town, Luton Borough Council knew they needed to develop a powerful place brand that people would want to buy into.

Although Oldham’s ‘Cooperative Council’ story had been in place for several years, their private residents’ polling and other evidence suggested that not everyone had fully understood that narrative.

North Warwickshire Borough Council has a lot to be proud of but without a strong corporate narrative to tie its messages together, its story risked being lost.