Case studies

With an ambitious transformation plan, a refreshed set of corporate values and a desire to move away from messages about financial cuts, Oxfordshire County Council needed to evolve its corporate narrative to reflect its new direction.

For private sector communications agency Long Run Works, an engaging story isn’t just an important outcome, it’s also key to the process of actually writing your corporate narrative.

When the Essex Partner's Group began developing their vision for the Future of Essex the council knew its corporate story needed to reflect the wider ambitions for the place.

With Hackney experiencing unprecedented change over the past decade, the council had to make sure that its corporate narrative reflected the realities of its communities.

When the Essex Partners Group commissioned research into the challenges facing the county, it became clear no organisation could tackle them alone. But before working out the solutions, the group had to find a story to unite everyone with a role to play.

Faced with a need to save money and generate new income, Reigate and Banstead Borough Council set out to see if changing people’s parking habits could help contribute to the council’s ambitious financial targets.

December is traditionally the fire service’s busiest month for house fires, and many of those involve chip pans.

How Buckinghamshire County Council’s communications and public health teams worked together to promote the health and wellbeing activities available in the local area and support residents to lead healthier, more active lives.

Highlighting the dangers of child sexual exploitation (CSE) is an important priority for councils and their partners throughout the country.

With research showing that girls between 16 and 24 are at the highest risk of domestic abuse, Enfield Council developed an emotive and educational campaign to help young women to recognise the signs and seek help. Head of Communications David Greely explains what they did.