Case studies

Innovation in local government is about improving the lives of the people in our communities. Browse through our case studies to see the many innovative programmes councils are involved in.

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Hampshire Fire and Rescue Service – #INeedMySpace driving education campaign

With incidents of poor parking and driving impacting on the ease with which fire crews could respond to 999 calls Hampshire Fire and Rescue Service decided to take decisive action.

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Hertfordshire County Council – Join Our Team campaign – public sector communications excellence awards – bronze winner

Faced with the challenge of recruiting more on call firefighters, Hertfordshire County Council tapped into the excitement of the Premier League’s transfer deadline day to reach their audience and attract new talent. Communications Officer Grace Fordham explains what they did.

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Exeter City Council: communications during Clarence Hotel fire

When England’s oldest hotel caught fire in 2016, Exeter city council’s communications team sprang into action, using digital channels to warn, inform and engage communities in the recovery operation.

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Selby District Council – place branding for investment

Selby District Council needed to develop a compelling place brand to promote the benefits of the area to current and prospective businesses.

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Sefton Borough Council– Strengthening consultation through partnership working

With agencies across Sefton recognising the need to involve the public on key issues, it was important to find a way to coordinate and consolidate the work.

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Gedling Borough Council – customer insight through engagement – The ‘Gedling Conversation’

Although Gedling Borough Council had run resident satisfaction surveys for a number of years, the council decided to strengthen its face-to-face engagement with residents to help teams develop more customer-centred service plans and get a deeper insight into the needs of local people.

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Pan-London councils – engaging stakeholders to deliver results

When responsibility for public health transferred to local government in 2013, HIV rates in London were rising. This case study explains how effective stakeholder engagement and clear communication brought all 33 London boroughs together to tackle the issue and deliver change.

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Southwark Council: responding to the London Bridge and Borough Market terror attacks

On 3 June 2017 London Bridge and Borough Market were targeted by a terrorist attack. With emergency services leading the initial response, Southwark Council had the vital job of keeping residents, councillors and the wider community informed.

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Wrexham County Borough Council – customer-focused communications – using technology to support our residents

As part of wider efforts to improve frontline services for customers, Wrexham’s County Borough Council’s customer service and digital teams worked together to tackle the challenge of helping local people remember their bin collection days. Digital projects officer Huw Ap Dewi explains how collaboration and technology helped make a difference for local people.

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Lancashire County Council – Thinking about Adoption campaign

Lancashire County Council wanted to look for a creative and effective ways to help them convert adoption interest into action, winning a bronze public service communications excellence award in the process. Anne Woods, Account Executive, Communications Service tells us how she achieved the award.

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