From open rates to click-through rates, we guide you through the basics of email to get you started, and Southampton City Council shares its top 10 tips for setting up an email system.
In this section:
Top 10 tips
From securing buy-in from senior managers to tailoring your content, Southampton City Council guides you through the 10 stages for setting up a new email system for your authority.
How to write engaging emails
Comms2point0 shows you how to turn a blank canvas into an effective marketing email.
Negotiating data protection
The words data protection may throw your head into a spin, but don't let it put you off.
Mastering terminology
From open rates to click through rates, we take you through the terminology needed to analyse and measure the success of your emails.