When you implement an email strategy you'll reap the rewards, from cost savings to keeping residents informed.
Read about councils that are effectively using email to communicate with their residents. We will continue to add to this case study resource.
In this section:
Improving satisfaction levels with new email system
Nottinghamshire County Council improved resident satisfaction with council services as a result of implementing a new email system in October 2013.
Building an active and engaged subscriber base
Dudley Metropolitan Borough Council's communications team reviewed existing data across different council departments to grow its subscriber base to over 75,000 residents.
Promoting council services using email
Seven Dorset councils set-up an email system to promote their online services on the joint website Dorsetforyou.com.