Case studies

Birmingham is the youngest city in Europe with nearly 40 per cent of the population under 25. We wanted try and connect with this demographic and starting an Instagram account was one way we thought we could do this digitally. This case study forms part of our social media strategy resource.

‘Be Bold, Be Birmingham’ was the memorable strapline that Birmingham City Council developed to promote its ‘2022 Commonwealth Games Proud Host City’ narrative. This case study explores how the council worked with this theme to promote civic pride and engage with all communities across the city.

Communication and Engagement Lead (Test and Trace) at Birmingham City Council (BCC), Kulvinder Naga, outlines the council’s Community Champion Programme.

School admissions offer days are among the busiest for the council, with almost 3000 calls received on one day in 2016. With only 18 contact centre staff to answer them, Birmingham City Council needed new ways to provide information to parents.

The Birmingham Food System Strategy is the city’s ambitious eight-year approach to creating a bold, sustainable, healthy and thriving food system.

This project looked to build upon the success of the council’s internal data matching by developing analytical tests that can run against all of the council’s systems to detect potentially erroneous or suspicious transactions.

Birmingham City Council has created an integrated substance misuse service after concern its previous approach was too fragmented.

Birmingham City Council and its partners have concentrated on mainstreaming Prevent across all relevant service areas and, in particular, in schools and has appointed a schools resilience adviser to help them address the Prevent agenda.

Birmingham's Climate Change Adaptation Partnership is putting health inequalities at the heart of its strategy. It's offering a range of tools and approaches to identify which communities will need most help to adapt to the effects of climate change.

Birmingham's Big City Plan sets out a vision for the transformation of Birmingham's City Centre and sets out to create a world class city centre.