Green Commerce and Green Finance – the Basics


Introduction

As part of their wider Protected Site Strategy programme, Natural England are exploring the role of green commerce and green finance in funding the delivery of Protected Site Strategies.  

3Keel have been commissioned to work with Natural England to develop and integrate the Green Commerce Model for PSS. The first version of the Green Commerce Manual is currently being tested and developed in three pioneer areas, with a second version anticipated to be published in April/May 2026.  

Land Use Consulting (LUC) have been commissioned to produce a Green Finance Toolkit, which provides guidance on how to secure funding for PSS and is particularly focused on funding for land management change.

Key concepts

How the Green Commerce approach works

Instead of identifying a conservation issue and seeking funding for a management project, the approach uses systems mapping to:

  • Diagnose landscape underperformance - for example, poor flood protection, degraded soils, declining water quality, or loss of habitats that support productive activity.
  • Designs ‘game plans’ - that address these failures by combining commercial, regulatory, and policy levers, focusing on the power bases with the financial and political influence to drive change at scale.
  • Brings these stakeholders together - to deliver targeted, special-purpose projects and enterprises based on the game plans.

It’s an adaptive cycle, acting, learning, and scaling, designed to unlock investment, build trust, and increase the pace and impact of change across the landscape.

How it relates to other initiatives

Landscape Transformation Business Planning is action-focused. It complements established decision-making processes, such as Local Nature Recovery Strategies, the Land Use Framework, or regional economic initiatives, by helping to translate their ambitions into delivery and investment. 

Case Studies and examples

Combining funding

Solutions identified through the PSS do not have to rely on just one type of funding.