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Future Female Leaders Programme in London by Sporting Equals

The Future Female Leaders Programme supports and empowers women above the age of 18 from ethnically diverse communities in and around London to overcome social, educational and economic barriers to diversify and create more coaches and leaders in the sport, health and physical activity sector whilst also increasing physical activity levels in local communities. This project was undertaken by Sporting Equals and funded by Nike.

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About

The Future Female Leaders Programme supports and empowers women aged above the age of 18 from ethnically diverse communities in and around London to overcome social, educational and economic barriers to diversify and create more coaches and leaders in the sport, health and physical activity sector whilst also increasing physical activity levels in local communities. 

During this programme, candidates received not only a coaching qualification of their choice but also eight touchpoints with key leaders in the sector including Hope Powell, Manisha Tailor, Michelle Moore and Anita Asante to support their journeys not only as a coach but as a leader. 

The challenge

46.2 per cent of London's population is ethnically diverse yet only 12 per cent of sports coaches in London are ethnically diverse”
- UK Coaching

More challenges are included in the Sporting Equals Impact report.

The solutions

  • providing women's only coaching courses
  • creating women's only spaces for sessions
  • accommodating sessions around religious events such as Ramadan
  • creating a cohort of women with similar passions and experiences to navigate through the sport sector together.
  • providing role models to show the importance of representation.

The impact

  • as per our end of project survey, 91% of the respondents said that FFL programme has helped them build their confidence and self-esteem
  • 86% of the respondents said that engaging in sport and physical activity in women-only spaces has increased confidence levels
  • 91% of the respondents agreed (a combination of strongly agreed and agreed) that they are more confident that they have the ability to advance their coaching career.
91%

of the respondents said that FFL programme has helped them build their confidence and self-esteem.

86%

of the respondents said that engaging in sport and physical activity in women-only spaces has increased confidence levels.

91%

of the respondents agreed (a combination of strongly agreed and agreed) that they are more confident that they have the ability to advance their coaching career.

How is the new approach being sustained?

The 34 girls we supported are now delivering regular physical activity sessions within their communities. Many of which are with our Associate Members in and around London. 

We are also replicating this project in Birmingham on a smaller scale to provide more guided and personal support/mentorship to the candidates.

Contact information