Understanding health literacy: empowering communities with reliable health knowledge

Health literacy is more than just the ability to read pamphlets or navigate websites. It includes critical thinking about health information and the ability to communicate personal and societal health needs. High levels of health literacy enable individuals to make informed decisions, engage in preventive health behaviours, and manage chronic conditions effectively.

The Patient Information Forum (PIF) and Ipsos have published research into health information access across the UK. Knowledge is Power offers new insights on information access, trusted sources, communication with healthcare professionals and the impact of misinformation.

Key findings

• Half of adults in the UK are struggling to access trusted health information.
• One in 10 adults in the UK have been affected by misinformation, rising to one in five for ethnic minorities.
• Eight in 10 adults in the UK agree access to trusted health information would help them manage their health.
• One in six adults in the UK say their views are not taken seriously by their health professional. This rises to 1 in 4 for ethnic minorities.
• Only one in 10 adults with long term conditions in the UK are signposted to patient organisations, yet these are highly trusted by their users.
• Two in three adults in the UK state independent verification of health information would increase trust.

Certain population groups are more significantly impacted by low health literacy, leading to poorer health outcomes. These groups include:

• People with lower income and education levels often have limited access to health information and resources, making it harder for them to make informed health decisions.
• Racial and ethnic minority groups may face language barriers and cultural differences that hinder their ability to understand and use health information effectively.
• Older adults may struggle with health literacy due to cognitive decline, lack of familiarity with digital tools, and complex health information.
• Individuals managing long-term health conditions require clear and accurate information to
• Individuals experiencing homelessness face significant barriers to accessing health information and services, exacerbating their health challenges.

Health Information Week (HIW) is an annual national campaign held in the UK, aimed at promoting the importance of accessible, reliable health information to the public. This initiative encourages individuals to seek out trustworthy health resources and make informed decisions about their health and wellbeing. 

This week, Health Information Week is taking place from 20 January to 26 January. Each day focuses on a different theme, highlighting various aspects of health and wellbeing. 

During Health Information Week, various events and activities are organised across the country to engage the public and provide valuable health information. Libraries, community centres, and healthcare organisations host workshops, information sessions, and interactive activities to promote health literacy and wellbeing.

Here are a few examples:

• Wirral Council: Wirral Libraries are hosting an 'info marketplace' where visitors can engage with local health and wellbeing support groups, such as Diabetes UK, Age UK, and Wirral Mind. This initiative helps residents access valuable health information and support services.
• Staffordshire County Council: Staffordshire libraries are offering support to help people use the NHS App, making it easier for residents to access health services online. This effort aims to improve digital literacy and ensure that individuals can navigate online health resources effectively.
• Birmingham City Council: Birmingham has implemented various programs to promote healthy lifestyles and improve access to healthcare services. The council collaborates with local organizations to provide health education and support to vulnerable populations, addressing the wider determinants of health.

Health Information Week is a valuable opportunity for individuals to learn about various health topics and access reliable resources. By participating in the events and activities organised during this week, people can gain the knowledge and confidence needed to take control of their health and wellbeing.

Let's make the most of this week and spread the word about the importance of health literacy!

Councillor David Fothergill 
Chairman, LGA Community Wellbeing Board

Further information

• Health literacy toolkit resource
• Improving health literacy to reduce health inequalities