Deepfakes and Synthetic Media unpacked is a short, accessible video series introducing what deepfakes and synthetic media are, why they matter for local government and what practical steps officers and councillors can take to reduce potential risks.
Understanding Disinformation, Misinformation and Malinformation
Before we explore deepfakes and synthetic media, it’s important to understand some key concepts. This first video breaks down misinformation, disinformation, and malinformation what each term means, how they differ, and why they matter for councils, councillors, and officers.
What are Deepfakes and Synthetic media?
Learn what deepfakes and synthetic media are, how they’re created, and why they matter for local government. By the end, you’ll understand the basics of this technology and its potential uses and misuses.
Risks and Challenges of Deepfakes and Synthetic Media
Explore four major risks related to deepfakes and synthetic media: disinformation, harassment and abuse, fraud, and erosion of public trust. Each is a real concern for councillors, officers, and our communities.
Protecting Your Council from Deepfake and Synthetic Media Threats
Explore the proactive steps your council can take to mitigate the risks posed by deepfakes and synthetic media. This video outlines five practical actions: verifying content, securing systems, building awareness, responding quickly, and supporting transparency.
