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Looking at ways to encourage reusable face mask usage
- What behaviour are you trying to change? E.g To obtain a reusable face covering
- Whose behaviour are you trying to change? E.g Adults in the United Kingdom
- Where are you trying to change the behaviour? At home
- When are you trying to change the behaviour? To make a reusable face covering one evening
- How often are you trying to change the behaviour? Once
What are the drivers/barriers to obtain and use a reusable face covering?
Do your communities have the capability to use or make a reusable face covering? | Psychological capability |
Do residents know that you can wash and reuse a face covering? Do they know how to make a face covering out of an old t shirt? Do they know how to make them fit to make them safe and comfortable? Have they set a plan to make, buy or wear a reusable face covering? Do they know how to use a reusable face covering i.e how to put it on and take it off safely? Have they remembered to carry a reusable face covering with them? Have they remembered to wash it regularly? Do they know where to buy a reusable face covering? |
Do your communities have the capability to use or make a reusable face covering? | Physical capability |
Do they have sewing skills? Do they have the space in their homes for sewing equipment (machine, accessories etc.). Do they have the resources to make themselves a reusable face covering, i.e. can they afford to buy the necessary equipment? |
Do your communities have the opportunity to buy and use a reusable face covering? | Physical opportunity |
Are there local shops selling reusable face coverings? Do they have old materials available to them to make a reusable face covering? Do they have the materials to make it cool/attractive e.g mickey mouse covering for children, fashionable masks which match outfits? Do they have the time to create a reusable face covering? |
Do your communities have the opportunity to buy and use a reusable face covering? | Social opportunity |
Do the people in their local community wear a reusable face covering? Is anyone modelling the behaviour of wearing a reusable face covering who they look up to? What do peers, friends, family and members of the community think about them wearing a reusable face covering? Do others support them in wearing a face covering? Are the majority wearing one when they go to places – is it the norm? Do you have local champions of the reusable face covering advertising it online, and modelling it physically? |
Do your communities have the motivation to buy and use a reusable face covering? | Automatic motivation |
Are they stressed out by needing to create a reusable face covering? Do they need a face covering to go into a shop but only have a disposable one? |
Do your communities have the motivation to buy and use a reusable face covering? |
Reflective motivation |
Do they have a plan to make and use a reusable face covering? Do they have the identity of someone who looks after the planet and does not waste disposable face coverings? Do they believe that they should have a reusable face covering which can be used sustainably during the COVID-19 pandemic? |
What interventions could you use?
Education
- X many disposable face coverings are being thrown away (Psychological capability)
Training
- Imparting sewing skills (Physical capability)
- Share a video/tutorial on how to make a reusable face covering out of an old piece of clothing, including how to sew (Psychological capability)
Modelling
- Local leaders can wear a face covering to model wearing a reusable face covering to those around them (Social opportunity)
Enablement
- Provide reusable face coverings to pick up from the council/community volunteer group (Physical opportunity)