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Challenge 1: Buckinghamshire Council

In January 2025, the 13th LG Challenge cohort met for the first time and tackled their first challenge, hosted by Buckinghamshire Council in the South East.


January 2025, and it is the return of the LGA’s popular officer leadership development programme and annual competition, the Local Government Challenge. For challenge one, our diverse cohort of 10 officers, participating from a range of councils from all over the country, headed to Buckinghamshire Council in the South East.

Contestants arrive on site at each council, not knowing what service area the focus of the challenge will be, so anticipation was high to find out what Buckinghamshire had in store for them. Upon arriving at The Gateway council offices, the cohort were warmly welcomed by Cllr Martin Tett, Leader, Rachael Shimmin, CEX and Cllr Rachael Matthews, Deputy Cabinet Member for Town Centre Regeneration.

The Buckinghamshire team revealed that regeneration is a significant focus for the council with plans in place that are aiming to revitalise various larger towns (including Aylesbury, Chesham and High Wycombe) across Buckinghamshire. The council explained to the cohort that they have an ambitious vision to make these larger towns more attractive and functional for residents, businesses, and visitors alike. It was explained how these plans are crucial for driving economic growth, enhancing the quality of life, and ensuring sustainable development.

What role can our town centre regen plans play in retaining and re-attracting talent within Buckinghamshire?

Team A to consider: businesses and education

Team B to consider: culture and leisure/entertainment

 

LG Challenge 2025 cohort photo

Team Ascend’s business case put forward three key strategies to deliver their vision that included an upskilling strategy to grow future talent, the creation of Business Hubs to attract businesses to town centres and the showcasing of industries native to Buckinghamshire (Westcott Space Centre, the manufacturing industries, and the film industries).

LGA challenge 2025 headshot - Harriet Vitty - 150 x 150

“[As team captain] Making sure that everybody’s got the opportunity to throw their ideas in the ring. And ensure it's this collective team vision.” Harriet, Team Ascend Captain

Team Visionaries’ idea centred on a two-strand approach. Firstly, the team looked at using networks across the county, to foster community and a sense of inclusivity and belonging. The second looks at the unique selling points of the county towns, and how Buckinghamshire Council can capitalise on those, to make the county a place for everyone.

LGA challenge 2025 headshot - Aoife O'Gorman

“A lot of the things that we’re facing in Warwickshire are shared by the regen team here. And that’s actually quite inspiring, because we can learn from each other. Aoife, Team Visionaries Captain

It was a hard deliberation, with the judges taking their full allotted time to pour over the two project proposals. However, after watching the presentations, the judges decided that Team Visionaries ideas were more implementable across the county and so they took home the first win of the 2025 programme.

“I think the benefits of the LG challenge are huge. I was really impressed by the talent, and they brought some really different perspectives to Bucks, some fresh pairs of eyes, and some different concepts. I definitely think there'll be some benefits to our county.”

Cllr Rachael Matthews, Deputy Cabinet Member for Town Centre Regeneration

Judges

Will Brooks, Principal Adviser, South East, LGA

Cllr Rachael Matthews, Deputy Cabinet Member for Town Centre Regeneration

Steve Bambrick, Corporate Director for Planning, Growth & Sustainability

Erika Murigi, Service Director for Comms and Engagement