This toolkit looks at why and how a more engaging approach to developing and communicating a narrative works, and offers practical models and approaches.
Developing a council narrative – the ‘why’ of your organisation is a fundamental part of an effective communications strategy. It defines an organisation’s purpose; it brings people together around that purpose. It directs action, and in a democracy, it gives people a marker against which a public body can be held to account.
This toolkit looks at why and how a more engaging approach to developing and communicating a narrative works, and offers some practical models and approaches you can use right now.
It also unveils a new post-pandemic One Story for local government, which you can use to challenge thinking in your organisation and as a template for your own local narrative.