Co-producing change of this nature is essential to truly understand the experience of people currently, what works well and what needs to be different. There needs to be awareness of the different ways the voices and experiences of local people can be heard, and how to embed the listening so it is a cultural norm. Co-production is an ongoing way of behaving and, as such, it requires understanding, dedication and focus in order to be genuine.
Partners from the local VCFSE as well as community groups, faith sector, local businesses, councillors, housing, community development, and so on, all have knowledge of the various communities, local strengths and assets, needs, priorities and opportunities and are essential to the development and implementation of new models and approaches within each community. Their involvement at an early stage and throughout cannot be overstated.
Change of this nature requires a rigorous approach to using data positively and proactively in a timely way to both understand impact and inform action. Understanding the effect that changes have is crucial and a balanced (quantitative and qualitative) set of measures needs to be agreed that would provide vital information on whether the changes being made are leading to the improvements expected against an agreed set of local goals. This includes considering the local capacity to collect and report on a range of pre-agreed evidence and measures to create multi-dimensional learning and understanding of change.
Leadership that is authentic, that articulates and consistently models the core values of strengths based, inclusive, community-led change and promotes a culture of trust within and across organisations is a vital success factor. Joined-up leadership across organisations and groups with a common vision and values can be a powerful force for change. Those in management and leadership roles need to be involved in the design and discussion about what great leadership looks like locally to support cultural change of this nature as they play a key role in implementing and embedding the approach.
There needs to be an understanding of people’s experience currently, what the council gets right as well as what could be better. Every conversation people have matters and the approach, (whether people feel listened to, whether their strengths are recognised and whether what is important to them is respected, and so on) is as important as the experience (how long people waited, whether they had the conversation or information they needed in a timely way, and so on) and as important as indicators of quality about any formal services people receive.
Having a clear vision that is understood locally and that has been produced with the involvement of a wide range of stakeholders is an important factor in ensuring change of this nature is locally owned by all those involved. This needs to include community members (including those with experience of using services and family carers), VCFSE partners, councillors, staff, housing and health partners, and so on, to ensure the vision is not only council-owned but is shared across all those organisations. This is a subtle difference to transformation activity that needs to address internal council change – this needs to be part of it, but it is not the only aspect. The wider vision needs to be inclusive, coproduced and to inform internal change but not to be limited by it.