Legal requirements
Licensing authorities are required to include within their statements a number of points set out in statutory regulations:
- setting out the three licensing objectives that the statement is intended to uphold
- a commitment to upholding the statutory aim to permit gambling
- a description of the geographical area to which the statement applies (typically a plan of the area)
- a list of those consulted in preparing the statement
- the principles the licensing authority will apply in designating a competent body to advise it about the protection of children from harm and, if already determined, who this body is. In most places, this will be the local safeguarding children board, or following changes brought in under the Children and Social Work Act 2017, the new local multiagency safeguarding arrangement (see further in the report).
- the principles the licensing authority will apply in determining whether someone is an interested party for the purposes of premises licences or applications for them
- the principles to be applied in relation to exchanging information with the Gambling Commission or other bodies with whom licensing authorities are authorised to share information under the Act
- the principles to be applied in exercising inspection functions and instigating criminal proceedings.
If the licensing authority has agreed a ‘no casino’ resolution, this should be included within the statement, alongside details of how (i.e. by full council) and when the decision was reached. Each licensing authority should publish a separate statement of principles, even where joint arrangements might exist between a number of local authorities.
Local area profiles
The guidance for licensing authorities recommends that, like operators, licensing authorities complete and map their own assessment of local risks and concerns by developing local area profiles to help shape their statements. Although there is no mandatory requirement to do this, the LGA encourages all its members to do so as a matter of best practice. In simple terms, the objective of the profiles is to set out what your area is like, what risks this might pose to the licensing objectives, and what the implications of this are for the licensing authority and operators.
Licensing authorities are advised to keep their local area profiles separate to their statements, to enable the profiles to be updated without the need to re-consult on amending the full statement of principles. However, the implications of the profiles for their regulatory approaches should be set out in the statement.
The local area profile should identify different parts of the local area where there may be greater or specific risks of gambling related harm, whether because of: the people likely to be in that area (for example, where there is a treatment centre or hostel); the other types of businesses in the area (for example, in an area with a vibrant night time economy, or where there are already multiple gambling premises); or because of the characteristics of an area (for example, if there are pre-existing issues with anti-social behaviour or crime). Crucially, local councillors know and understand their areas as well as anyone, and are well-placed to contribute to the development of local area profiles.
Authorities can draw on some of the existing research highlighted in the LGA’s guidance on taking a whole council approach to tackling gambling related harms to identify groups with higher levels of vulnerabilities due to their personal circumstances. These include:
- Young people
- Unemployed and constrained economic circumstance
- Area deprivation
- Homeless
- Mental ill health
- Substance abuse/misuse
- Personality traits/cognitive distortions
- People experiencing gambling harms who are seeking treatment
This can help identify additional measures or protections that may need to be applied in those areas. For example, Leeds City Council’s statement of policy describes research undertaken on behalf of the authority into gambling related harm by Leeds Beckett University in 2016 and identifies those persons who may have increased vulnerability to gambling harm. It goes on to provide examples of measures that could be offered by applicants to mitigate harm, including measures such as reduced opening hours, training staff in gambling harm prevention, and outlining the amount and content of gambling harms support advertising that should be in the premises, including advertising of local treatment support.
Licensing authorities may draw on GamCare data about the number of national helpline calls received from a specific area, or the numbers of people treated in certain areas (this information could be accessed from the national treatment framework, which is hosted by the University of Manchester, but would not include data on NHS services). However, as support services may be accessed anonymously these are unlikely to be fully comprehensive: the number of people seeking treatment locally may reflect awareness of its availability and the current map of local providers rather than the actual level of local need, and support services are poorly accessed at the moment, with people waiting, on average, for around ten years before seeking support. Licensing authorities may have access to other data which may suggest heightened vulnerability to gambling harms. For example, the council could have data which shows levels of deprivation in an area, the amount of looked after children, children with lower education attainment, youth offences, and alcohol related harm (such as numbers of people drinking at harmful levels, numbers of alcohol premises, levels of alcohol related crime, anti-social behaviour and alcohol related admissions to hospital).
Some licensing authorities have used mapping tools to help inform their local area profiles. For example, Westminster Council has produced an interactive map of the council’s Local Area Profile for gambling which is outlined in the case study below.
One issue to consider is whether there is a need to differentiate different parts of the licensing authority area in drawing up local area profiles, depending on the size and nature of the area.
A smaller authority may take the view that there are no reasons to distinguish one part of the borough from any other. In contrast, larger areas may wish to differentiate the area into segments or zones with different characteristics and risks, enabling them to outline different expectations for applications or operators based in each. For example, a larger licensing authority that has a specific geographic area with a higher density or specific type of gambling premises may wish to differentiate this from the rest of the borough. Similarly, smaller authorities may also find this approach suitable, for example if there is a busier town centre and surrounding rural area with a very different profile.
Case study: Statement of principles for gambling in Westminster
The Fairer Westminster Strategy pledged to “adopt a gambling policy to protect vulnerable residents and visitors from gambling harm”. Consequently, Westminster’s 2022-2025 statement of principles for gambling provides greater clarity, detail and scope on what the council will consider when determining applications for new gambling premises and varying existing premises under the Act.
The new policy builds on the requirements for gambling operators to fully assess the associated risk of their gambling operation, which includes the premises, the gambling activity and its location on the licensing objectives under the Act. It includes new approaches that use the findings from the Local Area Profile for gambling risk in Westminster. Areas that the local area profile identifies as being at greatest risk of gambling harms have been designated as Gambling Vulnerability Zones. In these areas, new applications will receive a greater degree of scrutiny to ensure they are aligned with the principles of the Gambling Act and the council’s statement of policy. It also outlines a number of steps applicants will be expected to take to assess risks within their application for a licence, permit or other permission and mitigate against any harmful impacts. Existing operators will also be expected to review their gambling risk assessments and ensure that they have taken account of the Local Area Profile and the new policy to review their gambling risk assessments and ensure that they have taken account of the Local Area Profile and the new policy.
Expectations of operators
Local area profiles will help the authority to develop its expectations of existing operators and new applicants in the licensing authority area. The statement of principles is the key tool for setting this out clearly, so that operators are clear what is expected of them.
Risk assessments
As an example, the statement of principles is an opportunity for a licensing authority to set out its expectations of the local risk assessments that operators must now undertake in respect of all gambling premises. Where authorities do not set out any expectations, it is more difficult for them to raise objections where they are not satisfied with the assessments that operators subsequently prepare.
Operators are required to take into account the licensing authority’s statement of principles in developing their risk assessments, so authorities should therefore specifically outline the issues they expects operators to cover within their risk assessments. Operators are not automatically required to share their risk assessments with licensing authorities except when they are applying for a new premises licence or to vary an existing one. However, the Gambling Commission is advising operators to do so. Authorities may use the statement of principles to clarify whether or not and how regularly they expect to receive a copy of each premises’ risk assessment, and any expectations around risk assessments being kept on the premises to which they relate, rather than at head office.
Authorities will wish to ensure that the risk assessment covers the following broad headings:
- reference to any specific local risks (linked to the local area profile)
- how the operator proposes to mitigate these risks
- how the operator will monitor specific risks.
The statement should also set out if the licensing authority has any specific expectations of risk assessments for different types of premises. This will be linked to broader expectations of operators (linked to activity and location), as set out below.
Applications and variations
The statement should also set out the licensing authority’s expectations of new applications and the issues the authority will take into account in considering applications for new licences, permits or variations in different sectors or parts of the borough, depending on the risks associated with each.
This should include the information that the authority would expected to see as part of any such application, for example minimum standards for a plan and layout of the premises. It could also include a list of required information about staffing arrangements in the premises, or the security features that will be put in place.
Depending on the local area profile, authorities may wish to invite information at application stage about premises’ intended participation in local business schemes (eg, if there is a BID) or other specific schemes such as Betwatch, if they are in place locally.
Similarly, authorities could invite applicants to outline specifically how individual premises will be implementing the various voluntary codes of practice that different sectors have developed, as well as the measures mandated in the licensing conditions and codes of practice.
The key point is that the statement is an opportunity to clarify your expectations of businesses in relation to new applications, reducing the input and resources required at the time an application is submitted.
Sector/area specific expectations
The statement should be used to set out the licensing authority’s expectations of operators of different types of premises, or (if relevant) of premises in different parts of the licensing authority area. If there are particular risks associated with certain premises due to the facilities offered or their location, it is legitimate for the statement to set out upfront how it expects operators and premises to address this.
Local licensing guidance – South Leeds alcohol premises
South Leeds is an area of deprivation, with increasing numbers of outlets to buy alcohol, but a decline in the number of pubs. NHS Leeds (as was) and the local community officers had increasing concerns about the availability of alcohol in the area, along with an increase in street drinking, and generalized disorder. The publication of the Joint Strategic Needs Assessment highlighted a disparity in the life expectancy of residents in the area in comparison with other areas in Leeds and the national average. Alcohol misuse is known to be a possible contributory factor for a lowered life expectancy.
The council’s South Leeds area team formed the multi-agency South Leeds Alcohol Group with the objective of reducing the health harms in the area which were linked with alcohol. The group consisted of the police, health, community safety, treatment services, planning, environmental health and licensing. The group met monthly to look at a number of approaches. The availability of alcohol was seen as key, but there were not enough on-licensed premises to warrant a cumulative impact policy. The group looked at alternative options and looked towards licensing as a solution.
In 2012, changes to statutory guidance on the Licensing Act enabled councils to require operators to have regard for the local area when making their application. The group therefore developed Local Licensing Guidance specifically for postcode areas of LS10 and LS11 (also known as Inner South Leeds), which has a population of approximately 82,000. The guidance has helped premises ensure that they are able to identify and include appropriate control measures in their applications. Of the five applications received since the development of the guidance that didn’t include appropriate control measures, the Health and the Licensing Authority have negotiated with four premises who subsequently agreed to include additional control measures and a further application was withdrawn prior to hearing. The control measures included matters such as the positioning of alcohol within the store and agreement to display health information.
Similar approaches in gambling could include:
- Under-age sales
- If a premises is based near a school or college, the measures might be required to manage a higher risk of attempted under-age sales.
- If the premises is a FEC or UFEC, expectations for how the premises will manage the risk of children and young people understanding different types of machine and/or seeking to access them.
- Security issues
- Staffing requirements, if the premises is open late, or located in an area with a busy night time economy or record of crime/anti-social behaviour.
- Whether alcohol is permitted, eg in a premises on a seaside pier.
- Requirement for CCTV, maglocks, door chimes, alarms, etc if there is a history of security incidents in the premises.
- Signage
- For example, language requirements if there is a diverse local community where English may not be the first language.
- Clear identification of different types of machine (eg gaming or skill machines) and/or prizes in premises where these may vary.
- Staff issues
- Training requirements on particular issues relevant to the premises or area, eg) on different types of machine in a FEC/UFEC.
Another option is operator/premises participation in local schemes or industry best practice schemes (eg Safebet Alliance) designed to promote best practice and tackle any issues. In the alcohol licensed trade, schemes such as PubWatch, Best Bar None, etc are common practice. This is far less common in relation to gambling, but may also have a role to play in some areas. Authorities could consider this as a default approach in specific areas, or as a first stage enforcement approach in areas where there are particular issues.
In relation to both existing operators and new applicants, the authority may wish to use the statement to outline a set of model licence conditions that operators could adopt if the local area profiles and risk assessments indicate it is necessary. The Gambling Commission’s ‘Guidance to licensing authorities’ includes a helpful set of sample premises licence conditions arranged by security; anti-social behaviour; underage controls; player protection controls.
Enforcement approach
Licensing authorities are required to set out in their statement the ‘principles that they will apply in exercising their inspection function and instigating criminal proceedings’ (that is, their approach to enforcement). As a minimum, the statement should outline the authority’s intended approach in relation to:
- information sharing and targeting activity
- inspection activity and visits
- dealing with non-compliance by premises
- tackling illegal gambling.
It should be noted that in setting out its approach to inspection and enforcement, the authority will also be providing an outline of the basis for its fee structure. As in other areas of regulatory services, in developing their enforcement strategy, authorities should adopt a ‘better regulation’ approach that recognises the requirements of the statutory regulator’s code and applies the principles of proportionality and transparency, particularly in terms of consultation and engagement with regulated businesses.
The Gambling Commission is keen for licensing authorities to foster a partnership approach to local regulation, working jointly with local businesses to tackle issues linked to gambling premises. A partnership approach could assist with resolving issues linked to local betting shops. This could include ward councillors; council licensing teams and community safety teams; police licensing and community officers; betting shop managers and betting shop area managers, as well as town centre managers, representatives of the wider business community and other stakeholders listed above.
However, officers should be mindful of conflict-of-interest concerns when engaging with gambling businesses, and should scrutinise and be transparent about who they engage with.
Some councils have primary authority agreements with major bookmakers and gambling trade associations covering the issue of age verification. As with any other primary authority agreement, licensing authorities should therefore have regard to the plan agreed between the company and primary authority in developing their own programmes of activity and inspection. However, the primary authority relationship provides a useful mechanism to feedback general concerns about a particular operator, as the primary authority will have regular contact at senior levels with the operator: authorities should seek to reflect this in their enforcement approach.
Information sharing
To help target their enforcement activity and resources, authorities could use their statements to request that operators/premises share relevant information with them, for example about test purchasing results (subject to the terms of primary authority agreements) or about incidents in premises, which managers are likely to be required to report to head office. A licensing authority might seek information about numbers of self-excluded gamblers to help it develop its understanding about the risk of gambling related harms in its area.
This type of information would help the authority to get a clearer picture of which premises may be experiencing issues, meaning that they can structure their inspection and enforcement activity appropriately.
Inspection activity and visits
The statement should set out the activity the authority intends to undertake as part of its standard (that is, pre-planned) inspection activity, and the issues it will be looking at when it does visit. This will ensure that operators know what to expect in terms of the frequency and nature of licensing authority visits. The Gambling Commission, working with the Leicester, Rutland and Leicestershire Licensing Forum and Leicestershire Local Economic Partnership, has developed a range of templates to help authorities when they visit gambling premises. The Commission is encouraging authorities to make use of the templates.
The issues that licensing authorities may cover during their visits include:
- details of training policies and training undertaken by staff
- records of refusals to serve /admit on age grounds (subject to the terms of any primary authority agreements)
- records of any relevant incidents in or outside the premises, eg anti-social behaviour
- approach to managing self-exclusion and numbers of people currently self-excluded
- involvement/impact of any work in local schemes or partnership working with other local businesses
- reviewing paperwork relating to the purchase of games from licensed manufacturers
- interviews with staff members • confirming that appropriate signage is in place.
Dealing with non-compliance/risks to the licensing objectives
The statement should outline the steps the authority will take where there are reports of non-compliance, or there have been serious incidents linked to a premises. Authorities should make clear when and how they would expect to work with operators to try to resolve or address problems, and when an issue is so serious that it would expect to move immediately to initiate some form of enforcement action.
Authorities may wish to specifically cover:
- Dealing with test purchase failures (subject to the terms of any primary authority agreements). For example, the authority might require a premises to undertake certain measures to address this and undergo a follow-up test within a specified amount of time. A second failure would be expected to lead to enforcement action.
- Dealing with complaints from residents or neighbours. For example, an authority might have an established process to implement when it receives complaints about specific premises.
- Dealing with anti-social behaviour issues. For example, if an authority becomes aware that a premises is becoming associated with anti-social behaviour issues, it might in the first instance seek to work with the premises to address these through voluntary measures. If this is not successful in resolving the issues, the authority might then consider introducing conditions on the premises licence, or using other tools as appropriate.
The section on enforcement should set out the tools that licensing authorities will consider using to address issues that may be associated with gambling premises, often linked to alcohol and/or anti-social behaviour. Licensing authorities have the option under the Act to review, vary or impose conditions on a premises licence, but in practice these might not be the most effective tools to use to tackle problems linked to anti-social behaviour. Instead, tools specifically designed to reduce anti-social behaviour, such as dispersal powers, community protection notices or new public space protection orders, may have more of an impact. In very, very rare instances, where a premises is being used or likely to be used to commit nuisance or disorder and working with the operator had failed to address this, a closure notice may also be served.
Tackling illegal gambling
The enforcement approach could also set out the authority’s approach to illegal gambling, including how the authority intends to monitor the risk of illegal gambling or respond to any information linked to this risk.