This section looks back at the ten LGA public health annual reports that, together, provide a resource that charts the changing nature of public health in local government. Current DsPH were also asked about their experiences over the last ten years. From this, three broad phases were identified.
First years – bedding in and reaching out
A key area of interest in the first annual reports was how public health teams were organised within councils. The reports identified a range of different models, from full directorates to small core teams with wider dispersed membership. A few directors were given additional responsibilities at the point of transfer. These, most frequently, involved emergency and resilience planning, community safety and environmental health and generally applied where directors were already well established in the council through pre-existing joint management arrangements.
DsPH felt strongly that to reflect their senior, cross-council role, they should report directly to the chief executive and the lead member for health and wellbeing and should be part of senior management teams. The case studies showed that councils had developed a range of accountability models.
In the first annual reports, directors described the benefits of the shift to local government, and this was confirmed by the directors interviewed this year. Public health felt closer to local communities and valued the democratic system in which councillors represented citizens’ views. The range of potential partnerships was extensive, and there was a new freedom to take independent action to meet agreed priorities.
Challenges in the transfer included cultural and organisational differences, such as how decisions were made. An initial difficulty experienced by many directors was a lack of understanding across the council of what public health was and what it could do, coupled with high expectations of what it could achieve.
Directors came to local government with an ethos of using influence and evidence to encourage all parts of their council to actively promote health and wellbeing – creating a public health council – a council-wide public health team – a public health family. This ethos continues to be widely embraced today. The same skill set for directors and teams also remains relevant. Effective directors are flexible, pragmatic, practical, opportunity-spotters, horizon-scanners, well-organised and good communicators – all of which has been demonstrated during COVID-19.
One of the issues facing directors was where to start to make the most of the extensive opportunities across councils and partnerships. Typically, they took a pragmatic approach, starting where people were most open to change. This varied from area to area and included planning, licensing, environmental health, sports and leisure, the voluntary and community sector and many others.
Many directors who transferred already had a wish-list of changes that were difficult to achieve in the NHS. Often, this involved using council commissioning skills to re-commission services, such as sexual health, to be more community-based and digitally accessible. Another key aim in many areas was to join-up early years services to create a seamless response across health visitors, education and community services like Sure Start. Some areas focused on preventative support for people receiving adult social care, such as NHS health checks for people with learning disabilities. In county councils, districts came on board to develop health and wellbeing initiatives in their areas.
DsPH often took a lead role in developing HWBs, joint strategic needs assessments and health and wellbeing strategies which led to improvements in data and information analysis, such as establishing observatories. This work underpinned future prioritisation and health and wellbeing strategies.
Midyears – extending influence with limited resources
The midyears of annual reports reflected a surge of energy from local areas as the plans set in place in the first years of transfer came to fruition. Interview questions no longer focused on structures or accountability as it became clear that successful directors found many ways of achieving organisational and political influence. Some directors continued to take on management responsibility for other council functions, seeing this as an opportunity to exert more direct influence over key health-related areas.
In this period, directors were asked to describe the developments in their council, and the case examples became lengthy due to the extensive activity underway or planned. ‘Health in all policies’ and ‘making every contact count’ initiatives were rolled out, usually across the council, also with the voluntary and community sector and in the NHS. Major inroads were being made to improve the social determinants of health, such as restricting alcohol or fast-food licenses in areas where these were over-represented or were causing health problems.
This period saw expansions in asset-based community development in neighbourhoods with significant levels of deprivation, often involving the development of community hubs, anchor organisations and peer support, such as community-led cooking or exercise initiatives. Such developments have proved both effective and popular, but they are often based on short-term funding, and the challenge is to make them sustainable and comprehensive.
Councils were also joining up health improvement services to provide a single point of access with holistic support so that, for example, someone attending smoking cessation support would receive debt advice or healthy eating where needed. Areas were tackling specific health issues that were priorities in their areas, such as male suicide – finding innovative ways of engaging with people like through barbershops, links with sporting venues and men’s sheds.
Regional and subregional collaboration across public health councils continued to develop alongside sector-led improvement activity, including peer reviews. The types of collaborative programmes – on issues ranging from stop smoking, mental health and alcohol harm – provide useful information about what activity can be effective at scale.
Improving access, updating communication methods and use of technology were priorities for public health. More services provided online access, particularly helpful for people living in large rural councils and working-age adults, while initiatives for children and young people, such as preventative mental health or bullying, used engagement methods designed by young people themselves.
A challenge during this period were the national cuts to the public health grant, which limited existing activity and curtailed new initiatives, such as pump-priming pilot studies or partnership initiatives. These stringent cuts, against the background of wider local government budget constraints, have had a significant impact on what public health can achieve. However, people who were directors in both NHS and local government point out that the NHS public health budget was the first to be “raided” by local health leaders to meet funding deficits in acute services. While budgets were even tighter in local government, at least there was more opportunity to discuss how resources could be allocated, and savings made, on a cross-council basis.
Recent years – public health councils, comprehensive public health measures and COVID-19
In recent years, local authorities have become public health councils. Public health is an automatic part of their work, “part of their DNA”, “like the bins”. Health and wellbeing are at the core of corporate strategies, and sometimes the corporate strategy and health and wellbeing strategy are combined. This can be an important shift in emphasis – moving from a series of interlinked strategies for which different councillors and directors are responsible, to shared objectives to which everyone contributes. Health and wellbeing are at the heart of this approach and central to the work of councils.
Another approach in some councils, particularly those with areas of high deprivation, is to develop neighbourhood working in which services operate in and with local communities, aiming to provide joined-up, holistic support. Integrated neighbourhood working across councils, NHS and other public sector functions, working closely with the voluntary and community sector and actively promoting asset-based community development and health improvement can be seen as a gold standard for improving health and wellbeing.
As in previous years, the way public health is organised in councils varies greatly, as does the size. Some are teams, and some are extensive departments. Line management by the chief executive, membership of the senior management team and working as a portfolio holder remain important to DsPH. Some say they would not accept a job that did not provide this level of seniority.
During this period, the range and extent of public health activity, both direct and through influencing partners, became so large that it was not possible to produce annual report case studies covering all activity, so these shifted to specific examples of good practice or innovation. Public health made inroads into most council functions that influence the social determinants of health. A theme in recent years has been greater public health involvement in training, employment and poverty, involving partnerships with local business and training sectors and wider collaboration in combined authorities, regions and sub-regions. Similarly, public health teams work closely with environmental and climate change agendas and have ongoing involvement in the health aspects of large infrastructure projects such as eco-housing and active transport.
A theme in recent years has been a small but noticeable shift away from commissioning public health services to returning these in-house. Direct management is seen by some as facilitating more effective integration of public health services and wider health, care and community services.
Throughout its time in local government, public health has developed inventive solutions and new models of service delivery. It has also been involved in partnerships with academic institutions, carrying out research with practical benefits in a wide range of areas such as community development, the impact of pollution on health and healthy employment.
Directors are clear that there is still much more that can be done to develop health and wellbeing. Councils and public health grow together. Priorities change, and opportunities can emerge at any time. For example, a council may shift its operating model to focus on community development or to place health at the centre of sports and culture.
The DPH interviews show that where an issue is a shared local priority and is the focus of clear, ongoing partnership commitment over several years, successful outcomes follow. But resources do not allow this level of attention to every health need, so prioritisation, strategic agreement and long-term planning are crucial to tackling the issues that really matter in an area.
The directors all felt that their councils were proactive public health environments but were aware of some colleagues working in other areas where things seemed to happen more slowly. All councils and partners will benefit from the sector-led improvement approach to assess where they can best further develop their work in health and wellbeing to address local health needs, benefit local communities and identify ‘what good looks like’ locally.
Years of public health working across councils, with the NHS and local communities were fundamental to the superb local responses to COVID-19 described in last year’s annual report 'Public health at the heart of policy: meeting the challenges of COVID-19’. Since then, partners have continued their efforts to tackle the pandemic by the tremendous vaccination effort, clear communication, contact tracing and testing, advising on safe environments, improving data, and maintaining services as much as possible.