Seven key steps for designing and implementing your partnership approach
This section sets out seven practical steps for successful progression through the full partnership lifecycle - from inception through to exit and life beyond the partnership. Whilst councils can begin this process from any point on this journey, effective and regular consideration of the ‘journey ahead’ will support each partnership to deliver its full potential.
The seven steps are:
- Step 1: Defining an overarching vision and long-term outcomes that are market-facing.
- Step 2: Building the brief - core priorities and ‘red lines’ and undertaking essential due diligence.
- Step 3: Reviewing partnerships options (contractual, co-operation and corporate structures) for achieving the desired outcomes.
- Step 4: Identifying and choosing the right route to market.
- Step 5: Effective preparation and making a strong start.
- Step 6: Managing the partnership in its ‘steady state’.
- Step 7: Finishing well and moving on successfully.
Step 1: Defining an overarching vision and long-term outcomes that are market-facing
PPPs take significant time and resources to establish. This upfront investment needs to be justified by the returns of the project and wider social and economic value created, that otherwise would not be achieved. This sometimes means that PPPs realise maximum benefits over a long-term horizon and so require long-term planning that goes beyond political and economic cycles.
An overarching vision is crucial, especially for any long-term partnership that may see changes in the political landscape. In setting the vision, it is important for councils to acknowledge the wider transformative potential of the investment that PPPs can channel into the area. The opportunity to think boldly about what makes successful places, communities, and economies; and to tackle key inter-sectoral challenges such as the climate emergency should not be afterthoughts, but part of the core aims. Whilst the private sector alone is unlikely to be able (or inclined) to develop and deliver a complete solution to achieve these aims, the partnership itself must embrace and respond to these issues from the earliest stages.
As part of this, councils should seek to define their vision and partnership needs through the lens of the market and their potential partners. To do this, councils must consider both the short and longer term needs of the partnership and must provide clarity, surety and flexibility.
Clarity – A clearly defined portfolio of projects, opportunities or outcomes will not only attract a stronger market response from the private sector but will also enable more detailed commitments to be secured at procurement stage.
Where a long-term project pipeline cannot be defined, the council should commit to a ‘first wave’ of projects that the partnership will deliver and provide information on further opportunities. This will ensure a transparent procurement process and suitable bidder interest based on clearly defined objectives and partnership opportunities.
The importance of being clear on desired outcomes and expected outputs was cited by a number of study participants as being essential for partnership success; aligning project outcomes with broader council strategies and priorities is crucial, supporting cross-departmental buy-in at the earliest point.
Surety – Private sector partners will need to be certain that the significant up-front investment and opportunity cost required to commit to developing and mobilising a PPP will be justified by a successful partnership which benefits from the public partner’s full support.
It is unusual for private sector partners to pursue full remediations or damages resulting from partnerships that have failed to deliver, even where the public sector partner has elected to abandon the partnership. As such, very careful up-front judgements about the public sector’s commitment to the partnership will be made by potential partners. Councils should communicate surety and commitment to the project from the earliest stage to attract the greatest market interest. This requires that effective communication and governance arrangements are in place for the council’s stewardship of the partnership and the partnership’s own mechanisms for project delivery.
Flexibility – The need for surety and ‘fixing’ key elements of the partnership to attract the right market interest must be complemented by designing flexibility into its scope.
Private sector partners engaged to develop this guide stressed that, whilst a clear vision and aims for a place and community are important, councils should not seek to hand over fully developed masterplans to their chosen partners. This approach does not present sufficient scope for the parties to work collaboratively utilising the best of the skills and capacity across the parties. As such, a balance of ‘fixed’ and ‘flexible’ elements is essential.
The flexibility that will need to de defined at the earliest stage. It will need testing and defining through the appointment process and must be reinforced through effective governance arrangements and practices implemented during the mobilisation and ongoing management of the partnership.
A further clear message from practitioners is that, whilst clearly defined aims and programmes are essential for PPPs, unintended limitations that might hinder its ability to deliver against unforeseen opportunities should be considered and avoided. For example, this could happen if the terms of the procurement of the private sector partner precluded activities that were later found to be important.
Step 2: Building the brief: core priorities and ‘red lines’ and undertaking essential due diligence
The translation of the vision into a working ‘brief’ of strategic parameters and red lines is an important early activity to get right, especially as this process will often involve multiple departments within the council and may require a managed level of consultation with councillors and other key stakeholders. This early work can pay significant dividends downstream by identifying potential areas of divergence. It is also useful to plan for any advice and third-party input the council might require to progress the legal, financial, commercial, design, development, or socioeconomic elements of establishing the scope of the partnership.
Setting core priorities – this can include setting out how the partnership must respond to and deliver against core policies and strategies (including the Corporate Plan and other high-level strategy documents). Priorities should also be set around the key outputs and outcomes that the partnership should deliver, including the physical asset or service deliverables, wider place, economy and environment outcomes and the council’s preferences around the nature of its involvement and returns.
Setting key ‘red lines’ – it is crucial to define the council’s scope for participation in a partnership at this early stage, for example: defining capacity for risk and lending; establishing that the core elements of the brief are within the scope of the council’s authority; and identifying which checks and balances will be required throughout the process of planning, establishing, and mobilising the partnership. Whilst it may not be possible to fully settle these matters at this stage, early awareness will enable the council to identify areas where advice might be sought and to work confidently towards designing these red lines into the partnership approach.
Councils highlighted that clear contractual frameworks setting out requirements, non-negotiable deliverables and ‘red line’ boundaries are essential. By setting expectations upfront, miscommunications that may compromise the health of the partnership can be avoided in later stages.
The importance of due diligence – it may not be feasible to undertake a full suite of surveys for key assets that are to be transferred into the partnership, however it is essential to undertake a sufficient level of due diligence into key sites and assets and identify any encumbrances that could have a material impact on the delivery and viability of the partnership. For example, clear titles should be established for key land parcels that are central to the partnership’s development strategy.
Numerous examples have been identified where partnerships have been aborted at the procurement stage or have failed to deliver on their core aims because of unforeseen encumbrances on the land title. For example, where a council partner had predicated its partnership model on surpluses generated by development to which it was not actually entitled.
Step 3: Reviewing partnerships options (contractual, co-operation and corporate structures) for achieving the desired outcomes
As considered in detail later in this guide, there are multiple forms of partnership – contractual, corporate, investment and collaborative – and there is no fixed rule about which approach works best for particular sectors or projects. Each structure needs to be carefully considered for its relative merits and draw-backs for the project.
It is important for councils to recognise that form must follow function; the up-front work to define the need for the partnership, key red lines, and preferences will be instrumental in making the case for the new partnership and in determining its form.
Councils should use this step to also re-confirm that they want and need to appoint a partner, rather than procuring an organisation to deliver a fixed, pre-determined solution. This will have a bearing on how both parties approach risk, resourcing and reward and confusing the two types of arrangement can be costly and damaging for all involved.
Soft market testing – before determining the route to market, it is useful to undertake a soft market testing exercise with potential partners. This will support open dialogue and feedback about market preferences and how the council’s needs could be best approached through a partnered model, as well as informing options for the route to market.
Effective soft market testing will not only support the strategic definition of the partnership, its projects and route to market, but will also give confidence to the market about the council’s commitment to the partnership and to working effectively with the market.
This process also presents an important opportunity for non-binding dialogue and key issues can be identified and re-considered before the formal appointment process begins.
Some funding partners engaged outlined their preference for early-stage involvement, particularly for development partnerships. Early-stage market-sounding can allow the funder to shape the partnership design and ultimately ensure fundability.
Step 4: Identifying and choosing the right route to market
Choosing the right route to market is key for both the council and bidders. Procurement via existing frameworks can be an efficient route but councils must be comfortable that providers on the framework are capable of meeting their requirements. As mentioned above, soft market testing is helpful to gain targeted feedback from bidders on the framework, especially for testing the potential impacts of issues such as intended contractual terms.
There may also be occasions where a traditional procurement process is not required. For instance, under land and funding transactions where explicit services are not being procured, authorities can secure partners without the need for an OJEU compliant procurement process.
This can be attractive for the reasons Public Sector PLC highlight below. However, legal advice must be taken when selecting the right appointment route and in all cases the council must satisfy its requirements to secure best value and ensure that any transaction is compliant with subsidy control rules.
“Our projects are LLPs and 50/50 owned by ourselves and our public sector partner. This means they often sit outside procurement regulations thanks to there being a land transaction to the JV, saving time and money in the earliest partnership stages”
Public Sector PLC
Study participants highlighted that political cycles must be factored in when designing and preparing a PPP; finding the right time to plan, start and deliver a partnered solution is essential to avoid wasted resource and abortive work.
Supporting flexibility within the appointment process – the benefits of flexibility (for example, the types of projects that may be delivered or the duration of the partnership) should be explored with legal advice and established within the appointment process. Where this is a procured route, using the example of a property development partnership for example, the specification could:
- promote flexibility about how assets can be developed and used; providing scope for bidders to introduce innovation in their proposals that make the best of market conditions. For instance, if civic offices were re-provided, the council may wish to protect flexibility about whether it ties itself to using these, or whether it would want to retain an option to generate revenue through provisions to let the commercial property
- protect the option for further assets or sites to be transferred into the partnership
- avoid unnecessarily limiting the future activities that the partnership could become involved in and therefore limit the value it can deliver
- set out the mechanism to extend the life of the partnership.
“Plan early and be proactive – procurement of services will take a lot of effort and things may have changed since initial procurement”
Michael Berrington, Local Partnerships
Step 5: Effective preparation and making a strong start
The critical period following the appointment of the private sector partner and the legal formation of the partnership requires particular focus and significant energy to get right. Whilst this milestone is rightly celebrated as a success, it is also the start of the substantial delivery phase.
To be successful the partnership will require new skills and practices both within itself and ‘around it’, as are required for an effective interface with the wider decision-making processes that will influence its success and pace of delivery. For example, key workstreams may include drawing investment, acquiring land, procuring contractors and advisors and dealing with planning. These activities will require action both within the partnership and by the council in its own right.
Councils often partner with private sector partners who are specialists in a limited number of activities. However, councils are multidisciplinary by nature with departments and processes that can be quite separate in nature (by design or circumstance). As such, working with the partnership will mean very different things to different parts of the council.
Effective tools that councils can put in place to support new partnerships include:
Agreeing the first Business Plan and first 100 days plan – the first Business Plan should identify and seek the key approvals required from project shareholders for the initial period (for example, for ‘first wave’ projects to be delivered in the first few years), as well as setting out the key resources, outcomes, consents and wider activities required to deliver the Business Plan. This document will play an important role in winning and sustaining support and resource from wider stakeholders within the council.
A detailed ‘first 100 days plan’ is useful in establishing a more granular work plan for key people and workstreams within the partnership and how these workstreams will fit with the individual actions and processes of the partners.
Energetik made the decision to split programme funding into different tranches rather than as a single sum. This has encouraged a business-planning mindset and constant monitoring of performance, allowing for greater flexibility and adaptability as the programme develops.
Developing an effective 'client function’ on the part of the council – as noted above, in most partnership models the council will typically interact with and influence the abilities of the partnership to deliver its business plan in a wide variety of ways, for example:
- members will need to understand how the partnership will deliver on key policy commitments and local community priorities
- the section 151 officer will oversee and manage the overall impact of the partnership’s activities on the council’s financial position
- planning officers will need to grant or deny consent for developments proposed by the partnership in an independent fashion that does not consider the council’s involvement
- housing, regeneration and property colleagues may be directly involved in the development delivery of development schemes
- legal officers will need surety that transactions and dealings are dealt with in an intra-vires manner and may have transactional responsibilities
- economic development officers will be responsible for defining how the partnership will contribute to local social and economic priorities.
Therefore, working effectively with the partnership to approach each of these roles in a joined-up way requires a clearly defined client function within the council, which is supported through the resourcing plans and workflows set in place for each respective officer.
Sufficient senior representation is important to influence and coordinate key groups as required to support the partnership (whilst recognising where interests must be separated).
Many study participants noted that building strong relationships across a partnership is crucial to long-term success and early buy-in from stakeholders is essential. Strong relationships between the private sector and individuals in different roles, departments and levels of seniority can build long-term resilience and mitigate disruption caused by political movement and staff churn.
Establishing practices and processes for key workstreams – aligned to the development of the client function, the partnership will require clearly defined working practices and identification of dependencies for each core workstream. A number of councils have chosen to establish Service Level Agreements for core processes to support the establishment of effective ways of working.
Training, capacity and team building – new roles within and in support of the partnership will create new and often long-term obligations for key individuals (for example, members of the partnership Board, the core executive team and wider services that interact with the partnership). Suitable training should be provided and these new roles will need reflecting within resourcing and capacity-planning activities.
“Understanding about the rights of the council and the obligations of the contractor is key. PPPs can become quite complex and it is important to have this upfront clarity. Targeted training for council personnel is crucial to effective management”
Michael Berrington, Local Partnerships
Committed resource from the public sector was cited by private sector partners participating in the study as key to the ongoing success of a project; this resource can ease communications between partners and act as a champion to the project as it develops.
Stakeholder communications and management – support from colleagues, elected members, local partners and local communities will greatly enhance the success of a partnership. A clear strategy and plan should be mobilised to build awareness and support for the partnership, its aims and projects from the earliest stage, but will be important throughout the full lifecycle of the partnership.
When planning stakeholder engagement, it is important to acknowledge and address public uncertainties surrounding PPPs. The developer U+I undertook a survey for a 2020 report into PPPs which found that among the general public, 56 per cent of people agreed that public bodies should work with private sector businesses to help address the housing shortage in the UK. However, 45 per cent had a negative perception of the use of PPPs to develop publicly-owned land. These challenges need to be addressed if both local communities and councillors are to understand the potential benefits of PPPs.
Public Sector PLC is partnered with a number of councils across the country. Ensuring that a JV is communicated properly is essential to their success and they have found that working with their council partners to develop a JV ‘brand’ for each of their partnerships can support buy-in across stakeholders and promote a feeling of ownership within the council.
Delivering ‘early wins’ – many councils and their partners have successfully implemented high impact, low cost ‘early win’ interventions which demonstrate how the partnership will contribute to place-making and deliver community amenity, whilst also encouraging the public and key stakeholders to support the partnership. Early wins are particularly important where the significant upfront capital investment in long-term projects is not readily visible to the public.
Step 6: Managing the partnership in its ‘steady state’
The ‘steady state’ stage of the partnership after the initial period of intense activity can be a challenging period for PPPs, whether following successful mobilisation of the partnership, or the initial ‘first wave’ projects have been delivered. Uncertainty around what comes next and the challenges of taking new projects through the partnership may result in a period of inertia if not adequately planned and managed.
At this stage the fully mobilised partnership will have developed its capacity and experience and a local legacy of impact, which must be capitalised on. As such, the partners must develop clear plans and actions to effectively prepare for this period of ‘calm after the storm’.
In advance of reaching this steady state key actions should include:
- agreeing the business planning cycle and the process for sign-off, with clear plans for the development and implementation of the ‘second business plan’ agreed prior to the completion of the first phase projects if possible
- member and stakeholder engagement must be sustained to remind key parties and influencers about the long-term purpose and value of the partnership and make the case to act for the next wave of projects. A clear focus should also be placed on publicly celebrating successes and positive impacts
- lessons learned should be openly explored and agreed between the partners, with a Continuous Improvement Plan agreed, this can support the partners enhancing the value unlocked and efficiencies going forward, as well as identifying and addressing any areas where the key contracts and processes have been found to provide insufficient coverage in practice
- key local priorities should be re-affirmed and the potential for the partnership to respond and address new and emerging opportunities should be considered (noting the contractual and statutory limitations of the partnership)
- key performance indicators and targets for the partnership should be reviewed and revised as appropriate to support these processes, (again, within the bounds of the partnership agreement) to ensure that the partnership continues to demonstrate its relevance, impact and fit for purpose.
Effective and regular performance assessment and an active commitment to continuous improvement will support both ‘steady-state’ and also end of life planning for the partnership. Local Partnerships provides valuable resources to support councils to manage contracts, including benchmarking and exploring options for extracting further value.
Energetik identified non-negotiable outcomes at an early stage and set KPIs reflecting these for each of their operating contracts. These KPIs hold their contractors to a high standard and are linked to remuneration. This has led to better outcomes for both the partnership and Enfield’s residents.
Start 7: Finishing well and moving on successfully
The end point for the partnership may seem very distant during its design and inception, but sufficient ‘end of life’ planning will become a strategic and operational necessity in due course, whether this is a point that is defined by the completion of a programme or business plan, or whether this is a result of the parties electing to conclude the partnership. A planned period of several years may be required for a smooth ‘runway’ to ending the partnership arrangement.
To facilitate the transition to the operational state and wind down of the partnership, proactive planning and management needs to encompass the following elements:
- the parties need to clearly communicate what their desired future involvement with the partnership’s projects is and an open and honest-dialogue must take place about what this means for the future actions of each
- the business planning cycle for the partnership must make clear provisions for winding down the partnership, including roles and responsibilities and the costs associated with this (including reasonable third party costs and resources required to support this) should be identified, as well as the approach to covering these costs
- a contractual review should be undertaken to identify where provisions in the original contract are not sufficiently clear for the ‘end of life’ stage to identify and address any key gaps (e.g. regarding matters such as asset-related surveys or hand-back provisions, transfer of logs and records, maintenance and latent defect obligations, employment provisions, obligations to ongoing costs, etc)
- a clear dispute and blockage resolution process developed and actioned to deal with issues such as maintenance backlogs or address any latent defects before the expiration of contractors’ warranties
- the transfer of any qualifying employees who are subject to a Transfer of Undertakings Protected Employment (TUPE) will require a carefully planned and executed process to secure their future employment
- a Continuity and Communications Plan should be developed to explain the end of the partnership, the implications of this and plans to mitigate any potential disruptions to services or benefits for the public or other key stakeholders.
Many of the key lessons for PPPs draw upon learnings from PFI contracts that are coming to expiry. Local Partnerships are working in partnership with the Infrastructure Projects Authority and sponsoring departments to support councils to develop the most effective approach to support PFI contracts that are due to expire over the next decade. This support relates specifically to ensuring that the PFI facilities are in an appropriate condition, and there is a credible plan for continuity of service provision at the point of hand-back.