Supporting councils to improve revenue collection with behavioural insights

The LGA and the Behavioural Insights Team have developed a set of practical recommendations to assist local authorities with increasing their revenue collection. 

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Behavioural insights is based on the idea that interventions aimed at encouraging people to make better choices for themselves and society will be more successful if they are based on an improved understanding of how people actually behave.

One of the earliest proven examples of a council intervention was to increase revenue collection from residents through their council tax. Since then, many councils have improved financial outcomes by changing the way they write their council tax letters.

In this publication, the LGA and the Behavioural Insights Team have gathered the learning from such projects to help councils use behavioural insights to enhance the way they collect revenue and improve outcomes at little cost.