The challenge of the ageing population and supporting people with long-term conditions is one of the biggest our society faces.
Chronic illnesses consume approximately 70 per cent of the health budget. But as there is no cure for them they require us to look beyond the traditional clinical model the NHS offers. This is where social prescribing comes in. By connecting people with local community services and activities we can improve the health and wellbeing of large numbers of people.
Councils – with their responsibility for public health and local leadership – are ideally placed to grasp the nettle.