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Feedback: 2 October 2024
1. Introduction
The council undertook an LGA Corporate Peer Challenge (CPC) during 14 – 17 November 2023 and promptly published the full report with an action plan.
The Progress Review is an integral part of the Corporate Peer Challenge process. Taking place approximately 10 months after the CPC, it is designed to provide space for the council’s senior leadership to:
- Receive feedback from peers on the early progress made by the council against the CPC recommendations and the council’s RAG rated CPC action plan.
- Consider peer’s reflections on any new opportunities or challenges that may have arisen since the peer team were ‘on-site’ including any further support needs.
- Discuss any early impact or learning from the progress made to date.
The LGA would like to thank Watford Borough Council for its commitment to sector-led improvement. This Progress Review was the next step in an ongoing, open and close relationship that the council has with LGA sector support.
2. Summary of the approach
The Progress Review at Watford Borough Council took place onsite on 02 October 2024. The Progress Review focused on each of the recommendations from the CPC, under the following theme headings:
- Finance and Shared Services (Incorporating recommendations: 2.1 a, b & c, 2.2, 2.4)
- Brand and Engagement with our CVS Partners (Incorporating recommendations: 2.3 and 2.6)
- Risk Management (Incorporating recommendation: 2.5)
- People, Organisational Development and Skills (Incorporating recommendation: 2.7)
For this Progress Review, the following members of the original CPC team were involved:
- Member Lead Peer: Cllr David Tutt, Previous Leader, Eastbourne BC / Group Leader of East Sussex County Council.
- Lead Officer Peer: David Blake, Managing Director, Worcester City Council
- Peer Challenge Manager: James Mehmed, Local Government Association
3. Progress Review - Feedback
The elected Mayor, members of the cabinet, the chief executive and Corporate Management Team (CMT) welcomed returning peers to Watford Borough Council. During the initial welcome session and summary of action plan progress, the council reflected to peers how the Corporate Peer Challenge (CPC) process had been a positive experience. It further enhanced positive employee and partner morale, provided timely feedback and insights and valuable peer recommendations.
In terms of the CPC outcomes, the council valued the identification of what was being done well, key strengths in delivery and importantly the areas for improvement. Peers were able to observe a strong joined-up corporate response to the CPC feedback and recommendations as evidenced by the allocation of a lead portfolio holder and member of CMT against each recommendation, to provide leadership and accountability for delivery.
The CPC report and action plan was promptly endorsed by the cabinet in January 2024. Peers were informed how the CPC feedback and recommendations have been integrated into the council’s refreshed 2024-2026 delivery plan and agreed by Cabinet in June 2024. The council has good governance arrangements in place ensuring there is member oversight and challenge to the CPC actions utilising both Overview and Scrutiny, and Audit Committees.
Watford Borough Council (WBC) have a strong focus on performance improvement and welcomed the external peer challenge; more recently the council has demonstrated continued focus on improvement through sharing with peers a self-assessment against the statutory Best Value standards. This was seen by peers as notable good practice.
The council have progressed each of the nine CPC recommendations; the council’s RAG rated Action plan reports that seven are completed / are progressed (Green) and two are work-in-progress (Amber).
WBC have progressed the recommendations within a complex and fast-moving context, striving and remaining ambitious to deliver for residents, businesses, and communities. The council are operating within a challenging financial climate; pressures remain in funding temporary accommodation which has risen over the last two years. The council has managed their budgets prudently and made difficult decisions to implement service reductions whilst reducing the workforce and mainly avoiding compulsory redundancies.
The progress review was structured around the four below themes and summarises the progress WBC has made in response to the CPC peer recommendations.
Brand and engagement with our CVS partners
(Incorporating recommendations: 2.3 and 2.6)
Communicating with communities
On 3 June, the council held a community roundtable with key voluntary sector partners to enhance community information and advice. This event established three working groups focused on digital inclusion, communications alignment, and spatial data sharing. Since the inception, each group has met twice, forming a foundation for ensuring accessible services, unified messaging, and shared insights. Peers heard directly from one partner how the last quarter has seen significant progression; results from a survey delivered by the partner to circa 550 residents were shared with the council and a working group set up to formulate ideas; there is now a shared understanding and established common goal. There is now a stronger recognition and increased awareness that not everyone is online or has access to digital channels. Considerable progress has been made in understanding how to engage with residents with no access to online resources.
The council's updated communications approach will be presented to the Watford Community Network by year-end. Recent digital initiatives include a website "co-browsing" tool for real-time assistance and an AI chatbot enabling multi-language communication. The elected mayor, as chair of the Hertfordshire Digital Inclusion Board, is advancing a county-wide strategy for digital accessibility, and engaging with other Local Authorities who are further advanced in this area to exchange experience and learning such as Essex County Council.
Branding and communications
A comprehensive activity plan has been developed to foster stakeholder engagement and embed the "Watford Actually" brand across the Borough. A partner toolkit is being distributed to stakeholders, with Corporate Management Team members actively promoting the brand in various forums.
The council shared how the development of the Watford Actually website is ongoing, incorporating feedback from stakeholders to enhance Borough-wide ownership and featuring a new image library. Peers reflected to officers leading this work, consideration should be given to the prioritisation of resource allocation to ensure the website is maintained, further developed and the basis for evaluation and performance metrics established. Preparations for the brand’s first public campaign, targeting residents and visitors within a 45-minute radius, are underway to build recognition. The council are clear that the ‘Watford Actually’ brand is owned by the town, partners and stakeholders and is actively differentiating the council website from the Watford Actually website.
WBC showcased the brand at the UK’s Real Estate Investment & Infrastructure Forum (UKREiiF) event, where senior officers engaged with private sector partners to promote local growth. Additionally, the Place Brand Narrative was presented to the One Watford Place Board, which has endorsed governance and will champion the brand using the toolkit within their organisations and externally. Peers heard an example where partners are deploying the new branding; for example, Kier plan to use the branding and imagery on their development hoarding, website and sales packs.
Risk management
(Incorporating recommendation: 2.5)
Peers discussed with members and officers how a structured risk management reporting cycle is now established, with quarterly reports to cabinet and biannual reports to the audit committee. An independent audit member has joined the audit committee, providing enhanced scrutiny. Peers heard how the new independent audit member has helped to raise the performance and professionalism of the committee. A review of risk management arrangements has recently been conducted to refine oversight by the audit committee, incorporating feedback from stakeholders and an internal audit, though progress was delayed due to the General Election.
The audit committee receive regular face-to-face training from the S151 officer. Training is delivered at the start of the audit committee meetings, ensuring maximum attendance and engagement. All Portfolio Holders receive regular training and briefings to ensure they are appraised of risks, supporting them to take a cross-organisational perspective.
Peers questioned the ‘risk appetite’ of the council. To illustrate the impact of risk assessment and related decision-making, peers were given an example of a potential new sports village, which has been delayed given uncertainty around the affordability and the current interest rate environment. The council are focused on ensuring the financial risks are fully understood and in their own words have “applied the brakes” on some of the capital projects. WBC are focused on maintaining a stable hold on the finances, with significant projects being reviewed in detail and with comprehensive briefings for members and officers.
The council remains very ambitious, and in pursuing delivery with increased control over risk with robust governance in place. WBC informed peers they “talk about risk a lot” and are seeking to embed assurance in all work areas, whilst working closely with audit to ensure they get things right. The council recognise they have more to do in strengthening risk management and seek to refine processes, conduct further member engagement, and complete assurance mapping over the next 12-months.
The Statutory Officer Group has evolved into a Governance and Risk Group to enhance strategic risk oversight. A comprehensive review of strategic preparedness for civil emergencies, including cyber-attacks, has led to stronger governance. The Governance and Risk Group now oversees the council's readiness, with the One Watford Place Board supporting broader borough-wide preparedness, especially for humanitarian assistance and recovery.
People, organisational development and skills
(Incorporating Recommendation 2.7)
ThePeople Strategy, approved by Cabinet in June 2024, is now being implemented with several key initiatives underway. These include:
- A revised Values Communication and Engagement Plan to embed core values across the organisation.
- A Staff Behaviour Framework, aligning expected behaviours with performance management.
- An updated Leadership Development Program, incorporating public and private sector best practices to support strategic leadership.
- Collaboration with the Corporate Management Team and Service Delivery Leads to ensure values are reflected in leadership practices and decision-making.
Quarterly updates on the People Strategy are included in the council’s Performance and Progress reports, with the first review for 2024/25 completed in September. Leadership development programmes continue to strengthen alignment among political and officer leadership teams, focusing on strategic capabilities, contextual awareness, and succession planning to support Watford’s ambitious goals.
The new People Strategy will actively support the workforce to increase resilience. Peers heard directly from the officers leading specific health and wellbeing actions, for example lunch and learn topics focused on staying well through winter. Other areas in focus are menopause awareness and neurodiversity. Peers heard how large numbers of the workforce attended the menopause sessions, which has actively created awareness across the organisation and upskilled managers to be better equipped to manage related support conversations.
4. Final thoughts and next steps
The LGA would like to thank Watford Borough Council for undertaking an LGA CPC Progress Review.
We appreciate that senior managerial and political leadership will want to reflect on these findings and suggestions in order to determine how the organisation wishes to take things forward.
Under the umbrella of LGA sector-led improvement, there is an on-going offer of support to councils. The LGA is well placed to provide additional support, advice and guidance on a number of the areas identified for development and improvement and we would be happy to discuss this.
Rachel Litherland (Principal Adviser) is the main point of contact between the authority and the Local Government Association (LGA).
e-mail address: [email protected]