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When engaging the public, local authorities want to hear from residents who reflect the full perspectives, knowledge and identities of their communities.
We often get told by officers and members that one of their biggest public engagement challenges is reaching such diverse audiences rather than just the 'same 10 people '.
The key to overcome this is to understand the people in your local area so that you can address some of the barriers that prevent some groups from actively participating.
In this section:
Understand your local area
The role of representing or serving a group of several thousand local people is complex because of the patterns of change in social and political life in recent decades.
Beyond the usual suspects
Done badly, consultation and engagement can fall into the trap of disproportionately involving those who are keenly motivated or find it easy to engage.
Go digital
Digital can reach a far greater audience. Social media is great way of gauging people’s views, responding to enquiries and letting your community know what you are up to.