Connecting health and wellbeing boards: a social media guide

Communications support

Health and wellbeing boards have faced a steep learning curve since assuming their full statutory role in April 2013.

This guide was undertaken in response to requests from people working with health and wellbeing boards where there was a real desire for social media to be used effectively to help the boards shape policy, explain decisions and deliver objectives.

The guide explores:

  • some of the current social media channels
  • five broad principles for using social media
  • five levels of social media engagement for health and wellbeing boards to encourage progress and best practice.
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